02 Jul
Global Campaign Lead
Florida, Orlando

OVERVIEW:
About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players around the world.

In fiscal year 2016, EA posted GAAP net revenue of $4.4 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news .

EA, EA SPORTS, Origin, Frostbite, The Sims, Dragon Age, Plants vs. Zombies, Ultimate Team and Battlefield are trademarks of Electronic Arts Inc. and its subsidiaries. John Madden, NFL, PGA TOUR, NHL, NBA, UFC and FIFA are the property of their respective owners and used with permission.
We are EA

We entertain millions of people across the globe with the most amazing and immersive interactive software in the industry. Making games is hard and innovative work. That’s why we employ the most creative, passionate people in the industry.
The Challenge Ahead

Electronic Arts is a globally renowned developer and publisher of many of the most exciting and ground-breaking video games out there today. By coming to EA, you will be joining a dynamic team of the industry’s most creative and talented individuals who work day in and day out to push the limits of inspiration and delight our millions of players worldwide. By putting our players first, we have developed meaningful and lasting relationships, but we need YOU to be the driving force behind engaging our players with best-in-class, global campaigns.
About Global Campaign Management (GCM)
Our mission: is to orchestrate the strategic planning, development, execution and measurement of integrated global marketing campaigns – from inception through live service – to grow profitable player relationships.

As part of the Global Campaign Management (GCM) team in Orlando you will be integral to orchestrating the strategic planning, development, execution and measurement of global marketing campaigns for Tiburon EA SPORTS titles, including NBA and NFL licensed games. By driving clear accountabilities and seamless collaboration, you will profoundly impact the ability to build trust with players, innovate with disruptive marketing, and achieve strong business results.
KEY RESPONSIBILITIES
Campaign Architecture
Establish the strategy, narrative and roadmap for Tiburon EA SPORTS campaigns
Develop campaign strategies based on a clear understanding of business objectives and core metrics
Craft campaign narratives and develop key messaging in support
Synthesize and tailor stories for varied player motivations
Develop an effective campaign cadence based on product details, audience motivations and business goals
Campaign Management
Galvanize global cross-functional teams around campaign strategies
Ensure the multi-channel executions across paid, earned, shared and owned channels are in support of the campaign strategies
Align campaign executions with business goals
Establish a thread from Key Performance Indicator (KPI) assessment through to real-time optimization actions
Align with commercial teams & provide context to help inform demand planning forecasts
Lead executive campaign reviews with a focus on the player journey, key campaign beats, performance analysis and optimization actions
Campaign Measurement
Interpret data and engage in high-level discussions with functional experts
Work with Analytics to deliver KPI reports for key executions
Synthesize campaign performance into digestible and action-oriented status updates
Understand and relay commercial information
Relationship Management
Establish key relationships with cross-functional teams across Development, Central Marketing and Global Publishing
Partner with Development and Global Brand Marketing teams to ensure campaign strategies are aligned with game features and brand strategies
Partner with Global Communications Group counterparts to ensure flawless execution across earned, shared and owned channels
Lead by example in inter-GCM team work with geographically dispersed counterparts
KEY COMPETENCIES
6+ years of experience developing and leading successful marketing/communications campaigns
Knows how to prioritize and work independently, while keeping a collaborative mindset
Success collaborating in a highly matrixed organization
Ability to engage and liaise at multiple levels across the organization
Ability to demonstrate comfort with ambiguity, adapt quickly to changing goals & objectives and be effective in new situations in a highly dynamic environment
Comfortable understanding, interpreting and relaying commercial information.
Ability to galvanize and influence teams and partners across disciplines, at all levels.
Understanding of evolving consumer engagement and channel opportunities
Excellent oral and written communication skills
Exceptional organizational skills
Ability to multi-task
Motivated by a fast-paced, environment
Familiarity with EA games, particularly Tiburon EA SPORTS products
Experience in videogames or similar dynamic consumer or entertainment environments

EA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ancestry, pregnancy, age, sexual orientation, marital status, protected veteran status, medical condition or disability, or any other characteristic protected by law.

EA is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status or veteran status. We will also consider for employment qualified applicants with criminal records in accordance with applicable law.


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