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21 Jul
Director of Marketing Insurance (US Remote)
New Jersey,

Vacancy expired!

Director of Marketing, Insurance

Global Field Marketing

Cognizant (Nasdaq-100: CTSH) is one of the world's leading professional services companies, transforming clients' business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant is a Fortune 200 and consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at or follow us @Cognizant.


We have an exciting opportunity for an enterprise marketer to further Cognizant's market position in the Insurance industry, by defining and executing the go-to-market strategy for our insurance business unit. The candidate for this role would report directly to the Chief Marketing Officer for Banking, Financial Services & Insurance.

While working closely with industry solution management teams, as well as Insurance field, digital marketing and sales, you will create and manage strategic plans for new solution launches; client acquisition and retention strategies; messaging and positioning; and conduct market and competitive analysis. The Director of Insurance marketing will also ensure plan execution and coordination across BU leadership, global marketing, analyst and public relations. Responsibilities include:

  • Solution/Market fit and growth strategies

  • Planning and project management

  • Solution & Services positioning and messaging

  • Sales enablement and collateral development

  • Campaign support including Account-Based Marketing strategies

  • Release messaging

  • Planning and project management

  • Digital and content marketing support

Required Experience and Expertise:

You understand big company dynamics, have worked in matrixed environments and know how to get things done. You have a strong entrepreneurial sensibility; you love to deliver value in the form of new solution introductions and/or high impact marketing campaigns and programs to your target market.

  • Minimum 10 years' related experience in and knowledge of Insurance, with experience launching and driving sales of platforms/solutions to Insurers.

  • Insurance buyer expert who knows how to strategically target various stakeholder personas at the highest level (C-Suite).

  • Strong understanding of Insurance business operations

  • Have developed and can share examples of messaging and positioning founded on market and buyer insights, for the right customers, through the right channels in a voice that was differentiated and compelling.

  • Have demonstrated passion for taking the complex and making it simple by evangelizing services and solutions, internally, and in the market with influencers and buyers.

  • Use data to drive positioning of solutions and recommend investment decisions as you develop your marketing approach, strategies and tactics.

  • Rich experience in developing models for and executing Account-based Marketing plans.

  • Expertise in collecting, analyzing and internally sharing competitive intelligence.

  • Brand ambassador and storyteller with exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling content.

  • Have worked with large teams of enterprise sales reps and account managers hands- on, to inspire, motivate and ultimately win deals through the sales cycle, and generate client stories.

  • Able to work independently with little direct supervision.

  • Proven ability to build relationships with other teams, especially sales.

  • Self-motivated, proactive, innovative, collaborative, multi-tasker, creative and analytical.

  • Strong project management skills with exceptional attention to detail.

  • Proven ability to excel in a dynamic, fast-paced environment.

  • Willing to roll up your sleeves and execute.

The candidate must also personally align to Cognizant's core values in how they work and show up for their team:

  • Client Focus – The client is our true north.

  • Passion – We have a collective can-do attitude, with the enthusiasm and commitment to go the Extra Mile.

  • Collaboration – Work together to achieve a common goal.

  • Empowerment – Figure out how to get things done and make them happen.

  • Transparency – We succeed through open exchange of information.

  • Integrity – We act with integrity in every decision we make.

Technical Competencies:

  • Experience marketing solutions, services, products and platforms to Insurance firms

  • Excellent decision making and problem-solving skills.

  • Fluency with MS Word, Excel and PowerPoint

  • Some knowledge of design principles

  • Excellent writer and communication skills – samples required

Required Education:

  • Bachelor's degree in Liberal Arts, Science, Marketing, Computer Sciences, Finance or equivalent experience; Master's degree or MBA a plus

  • An equivalent combination of education and work experience may be taken into consideration in lieu of a degree

Cognizant US Corporation is an Equal Opportunity Employer Minority/Female/Disability/Veteran. If you require accessibility assistance applying for open positions in the US, please send an email with your request

Vacancy expired!