22 May
Senior Manager, Product Marketing (Growth)
New York, New york city

Hi, we're Oscar. We're hiring a Senior Manager, Product Marketing - Growth to join our Marketing team in our New York office.

Oscar is a technology-driven, consumer-focused health insurance startup founded in 2012 and headquartered in New York City. Our goal is to make health insurance simple, transparent, and human. We need your help to do so.

About this role:

You'll be joining our Growth Product Marketing team, focused on maximizing the long-term value of our membership book. In this role you will be responsible for the marketing extension of our harvest strategy, ensuring that we are maximizing revenue across our existing book of business. You will also oversee the marketing efforts related to renewals and metal mix optimization. You'll be partnering closely with Sales, Finance, Operations, Product, Data, Brand & Design, and CRM.

You'll be part of the larger Growth team, whose goal is to efficiently grow our business by the strategic acquisition and retention of the right members. You will report into the Associate Director of Go-To-Market Strategy.


  • Develop a national strategy to drive member renewals each year during Open Enrollment period.

  • Prevent year-round churn (i.e., members who get terminated for non-payment) through payment chase strategies and campaigns, as well as through workstreams dedicated to helping members retain their government subsidies.

  • Work with the Actuarial and Data teams to identify high-value cohorts to target with concerted retention efforts.

  • Drive strategy for omni-channel effectuation campaigns—as a coordinated effort via brokers, our customer service (Concierge) team,, and Growth Operations.

  • Work closely with the Product team to build a best-in-class digital renewals and payment flow.

  • Build a communications plan to help members understand changes to their plan benefits and features.


  • 6+ years of experience in product marketing, loyalty, or retention marketing

  • Experience managing cross-functional projects and processes in matrixed environments

  • Experience communicating with and presenting to colleagues at varying levels

  • Experience analyzing data and market trends, and presenting findings/proposals to senior leadership

Bonus points:

  • Experience in health care, at a startup/tech company

  • Experience working cross-functionally with product managers and data analysts, managing competing priorities, connecting the dots, all with a strong sense of EQ

  • Experience using SQL

Life at Oscar:

At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care -- an experience made whole by our unique backgrounds and perspectives.

We aim to make health care affordable and accessible for all, and apply this same vision to our perks and benefits, including: medical benefits, unlimited paid-time off, paid parental leave, retirement plans, company social events, stocked kitchens, wellness programs, and volunteer opportunities.

Reasonable Accommodation:

Oscar applicants are considered solely based on their qualifications, without regard to applicant's disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team (accommodations@hioscar.com) to make the need for an accommodation known.

Pay Transparency Policy:

Oscar ensures that you won't be discharged or discriminated against based on whether you've inquired about, discussed, or disclosed your pay. Read the full policy here.

Related jobs