03 Oct
Marketing Manager
Tennessee, Memphis

The Marketing Manager is responsible for the promotion of nearly 300 events at Liberty Bowl Memorial Stadium and Fairgrounds including: concerts, sporting events, conventions, festivals, fairs, and community events. The venue is the football home to the University of Memphis Tigers, Southern Heritage Classic, AutoZone Liberty Bowl and Alliance Memphis (of the new Alliance of American Football spring professional football league). He/she will implement marketing plans, manage event advertising budgets and promotions and ensure successful sales for events. He/she will be responsible for maintaining relationships with media partners, and ensuring fulfillment of contracts while overseeing the media buying and billing process. This individual will manage, supervise and coordinate all the activities of the Marketing department to reach budget goals and generate revenue for the facility through advertising, media buying, promotions, public relations, interactive media, and grassroots efforts. The Marketing Manager is also responsible for maintaining and growing the overall brand of the stadium itself.
Spectra, an industry leader in sports, entertainment and venue management, is dedicated to recruiting and developing individuals with the skills, experience, desire, and values to contribute to the continued growth and success of our organization. Together, with our 250+ sports & entertainment venue partners, we transform events into experiences! These experiences create excitement, turn heads, and make memories. Come Join Us! You can learn more about Spectra at www.spectraexperiences.com/
Ensure the development, implementation and reconciliation of comprehensive marketing programs
Plan, organize, lead, and control public relations efforts for the stadium, including the creation of press releases, coordination of interviews and media requests, and the planning and implementation of media events to bring awareness to both the stadium and its events.
Develop new marketing programs and initiatives to maximize ticket sales, such as third-party partnerships, new media avenues, and non-traditional marketing opportunities for the stadium and its events
Create and foster relationships both locally and nationally to successfully implement and promote self-created events from start to finish
Establish and maintain relationships with local and national entities for the booking of meeting/auxiliary space at the stadium
Negotiate deals and contracts successfully
Develop and implement annual marketing budget, goals, objectives, policies and priorities
Create, prepare and implement advertising and promotional plans for events
Plan and negotiate all paid TV, radio, print and outdoor advertising for various marketing campaigns
Communicate daily with media partners, promoters, event organizers, and entertainment agencies to maintain cooperative, positive relationships
Manage day to day digital marketing program, including but not limited to: Facebook, Twitter, Instagram, Snapchat, Website, Facility Email Program, SEO, Google Analytics, etc.
Manage event day activities including but not limited to: pre-event or on-site promotions, meet and greets and media
Manage all grassroots efforts including poster & flier distribution, community appearances and overall expansion of marketing campaigns to maximize event awareness and exposure
Generate new and creative ideas to attract new events/self-created events and to promote events when booked, including social media and food & beverage promotions
Track, analyze and compare event sales information to provide real time event sales reports and financial projections for future events
Work directly with other internal departments to implement marketing campaigns, including but not limited to the Box Office and tenant teams
Manage event settlement packets, including collecting invoices, coding and creating a back-up packet
Create collateral materials such as print ads, promotional pieces, posters, schedules, calendars and various ticket brochures from concept to completion
Assist in preparation of monthly corporate marketing reports and participate in monthly conference calls with other Spectra entities
Establish and maintain relationships with philanthropic community organizations that foster lasting partnerships while driving marketing and sales efforts
Establish and maintain positive, cooperative working relationships with contacts and co-workers
Communicate clearly and concisely in the English language, both orally and in writing
Work a flexible schedule, including early mornings, days, evenings, holidays, extended (long) workdays for an extended number of days as needed
Perform other duties as requiredQualifications
Degree from an accredited college or university with major coursework in marketing, public relations, business administration, sports management or another related field
Minimum of 3-5 years of increasingly responsible experience in sales and/or marketing, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
Experience with media buying and promotions
Knowledge of Public Relations
Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, PowerPoint and Internet software
Familiarity with publishing software such as Microsoft Publisher, Illustrator and Adobe Photoshop
Must be a committed, organized user of social media tools, with an understanding of how to drive programs through digital media and website maintenance, manage database marketing to reach new customers and drive increased revenue

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