BioWareâs vision is to create, deliver, and evolve the most emotionally engaging games in the world. Current projects in development at BioWare include the new intellectual property Anthem, a shared-world RPG, the next project for the Dragon Age franchise, and Star Wars â¢: The Old Republicâ¢. Itâs an exciting time to join the BioWare team!
BioWare Austin is searching for a motivated Community Specialist to support the live service team at BioWare. Today, our focus in on delivering a AAA games that exceed playersâ expectations for fun, challenging and immersive gameplay experiences. The player is at the center of everything we build and our goal is to understand and deliver on player needs in a manner that is customized to unique player motivations and preferences. We engage with our players 365 days a year across every platform and channel, showcasing our gameplay via videos, screenshots as well as sharing tips and âteasersâ via social media channels and game forums as well as on our websites and through developer Twitch streams. Additionally, we reach out to players through retailer and 1st party sites throughout the lifecycle to continue the conversation with players to ensure we are tuned into player feedback wherever and whenever it is occurring.
The Community Specialist position is a contract position based in Austin, Texas and will be instrumental in building and trafficking live service content geared to stimulate and engage the player community by creating a relationship with players that transcends and extends the gameplay experience itself â serving as a competitive differentiator. The Community Specialist works closely with the Sr. Brand Manager and the cross-functional live services team to develop and execute programs to meet or exceed business goals. The focus of the position is to foster the relationship between our brands and players through delivery of a curated player-first optimized messaging program that changes based on live and emerging themes rising in the gameâs social ecosystem to achieve identified live service KPI goals. A successful Community Specialist will champion the voice of the player, from first contact to deepest engagement, curating âcommittedâ players through exceptional, informative, dynamic, proactive and responsive live service outreach. This role is primarily responsible for project management, trafficking and live release schedule for live service community programs including impact analysis and results reporting across multiple platforms. The ideal candidate understands brand management, player engagement, customer segmentation, asset optimization, analytics performance, and can present results in an organized and well-articulated format using PowerPoint. The candidate must also be able to compile competitive analysis from internal/external data sets, apps and online sources. Finally, candidates must have experience in online marketing, direct customer-centric brands and/or social media marketing.
This is a tremendous opportunity to become part of an exciting industry that continues to grow, in a discipline at the forefront of the interactive entertainment industry.
Partner with cross-functional teams (brand management, game dev, studio, analytics, legal, campaign, community, corporate communications and more) to build and deploy strategic live service/community programs/messaging that contributes to meeting annual franchise goals
Develop strategic briefs, business requirements, positioning documents and release schedules for live service community programs and promotions to create a personalized experience for players of BioWare games
Manage and coordinate the creation, trafficking, stakeholder (including licensor) approvals and publishing of live services/community materials, driving deliverables/deadlines for the live service marketing team and relevant partners
Interface with analytics team to strategically identify behavior-based cohorts to whom you will serve dynamic, targeted intelligence-optimized messaging via live service channels both in and out of game
Support the creation and review of live service assets including screenshots, game footage/videos, emails, digital creative, PPT presentations, web landers and more
Partner with consumer insights to build and maintain updated market and competitive research , identify innovative live service/engagement best practices, and drive A/B testing and optimization of key programs
Be the advocate for ongoing enhancements to the player journey , from onboarding to deeper engagement to building higher penetration of âcommittedâ players to increase lifetime value via continued iteration and optimization
Gather and present campaign and test insights to relevant partners to evolve dynamic features, toolsets and functionality that drive the live service business aiding in the goal of meeting or exceeding business goals
BA degree, ideally liberal arts, communications, marketing, analytics or business
A minimum of 3-5 years of solid marketing and/or community experience within an agency or other direct-to-consumer industry â video game/entertainment digital and/or social media marketing preferred
Excellent project management and organizational skills
Understanding of brand marketing, player engagement, digital marketing, campaign strategy, social media marketing, marketing metrics and program optimization, A/B testing and content management systems
Experience developing and presenting internal and external facing materials in PowerPoint and Excel
Superb writing, editing, and proofreading skills
Strong analytical mindset with experience measuring impact of programs (familiarity with Google Analytics is a plus)
Works well across a dynamic cross-functional environment partnering with leaders from multiple functional teams
Agile and ready to respond flexibly to changes as well as produce results in a fast-paced, live service environment
Ability to manage multiple priorities
Passion for gaming and entertainment
Whatâs in it for you? Glad you asked!
The opportunity to work and learn from a world-class games studio making world-class games. We are a culture that thrives off creativity and individuality. At EA, we live the âwork hard/play hardâ credo every day.
More about our location: http://careers.ea.com/our-locations/austin
Contact: Shanda Wood - email@example.com
EA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ancestry, pregnancy, age, sexual orientation, marital status, protected veteran status, medical condition or disability, or any other characteristic protected by law.