Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.
Sr. Director, Global Brand Management, Red Crow and Bioware
Electronic Arts (EA) is looking for a dynamic, highly motivated marketing professional to lead long-term brand & business strategy; partnership with game studio leadership on multi-year product roadmaps, live services and to guide a global cross-functional organization to bring amazing gaming brands and experiences to players around the world from the renowned, game development studios, Red Crow and Bioware.
Red Crow is part of EA Mobile and developed one of the most played mobile games: The Simpsons Tapped Out. The studio is now launching a new and exciting mobile game set to release in November 2018.
Bioware develops console and PC games focused on rich story telling; unforgettable characters, and vast worlds to discover. Since 1995, Bioware has created some of the gaming industry’s most acclaimed gaming brands including Baldur's Gate™, Neverwinter Nights™, Star Wars ™: Knights of the Old Republic™, Jade Empire™, Mass Effect™, Dragon Age™, Star Wars ™: The Old Republic™, and is launching one of 2019’s most anticipated games, Anthem™.
The Senior Director of Global Brand Management will report to the Vice President of Global Brand Management. EA is seeking a candidate that is a talented brand strategist with experience building consumer brands, products, and services. The ideal candidate with have passion and demonstrated experience building brands; capability of leading product and service marketing strategies; have enthusiasm for the interactive entertainment industry and will thrive on creating opportunities in a fast-paced, dynamic industry.
The candidate will excel at marrying science and creativity and will know how to identify and apply insights into the development of brand and product roadmaps. The candidate will be a strategic thinker with proven ability to influence and oversee cross-functional teams responsible for management of campaign, creative, social, and community marketing programs.
Develop objectives and strategies for a diverse portfolio of existing and future brands and franchises in strategic partnership with Game Studios, Marketing and Publishing teams.
Dynamically manage and lead live services for Anthem working in partnership with the product EP to maintain and maximize player engagement.
Define long-term brand & franchise vision, identity, and creative direction to ensure consistency across player experiences on a global scale.
Partner with Red Crow and Bioware studios leadership on the strategic brand roadmaps supporting multi-year business objectives, brand strategies, and product development.
Collaborate with Consumer Insights and Analytic teams to test and learn consumer insights which can be applied to understanding player needs; improving gameplay experiences, and the development create business opportunities.
Conduct market analysis to ensure consumer, industry, and market trends to inform strategies which create opportunities for brand performance and product development.
Lead global cross functional teams in creative development; campaign management; community management; acquisition and engagement teams to deliver branding; positioning; insights.
Lead key global brand partnerships and relationships.
Manage a team of brand managers dedicated to the Bioware product portfolioQualifications
Experience in senior marketing roles at top companies in categories of entertainment; consulting; technology or consumer products.
BA/BS degree and MBA preferred
Experience in all major areas of marketing including experience with brand and product marketing; digital marketing channels including paid search, direct response media, direct marketing / CRM, analytics, social media, and public relations.
Track record of developing innovative, strategic brand marketing plans, marketing campaigns, and development of creative materials.
Demonstrated success in leading and influencing cross-functional teamwork in consumer product, service, creative development, and technology teams.
Experience identifying marketing opportunities based on cultural, consumer, market, and industry trends.
Application of critical thinking and analysis to projects and workflow.
Excellent communicator and collaborator
Passion for interactive entertainment
Ability to thrive in a fast-paced, dynamic environment
EA is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider for employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.