Manage, design and execute digital marketing for a Fortune 200 Company that has some of the most iconic brands! If you have 5+years of digital marketing experience, have a demonstrated ability to learn on the job, and are comfortable working in an agile, white-space environment, then we want to speak with you about the Senior Specialist Digital Marketing position in Richmond, VA.
What will you be doing, you will:
- Play a role in managing, crafting and executing digital marketing work streams (may be inclusive of using and growing digital communication channels, collection of meaningful consumer data, Adult Tobacco Consumer (ATC) 21+ name generation, consumer age verification, e-commerce techniques and approaches, customer care, and improving existing and identifying new marketing technologies) designed to support our operating companies and enterprise goals. • Consult with brand and Digital & Marketing Services teams to understand current and future business needs for digital marketing and other relevant needs (including alignment with consumer data privacy). • Support development of key business insights to help inform operating company marketing and ATC 21+ name generation strategies.• Lead and execute cross-functional digital marketing initiatives (may include pilots or broader executions, or improvements of existing products and platforms), inclusive of working with legal, finance, procurement, and IS partners to secure resources and alignment.• Analyze existing tools and capabilities to identify areas of opportunity, or to activate upon specific business initiatives.• Identify digital marketing technologies and associated providers or services in conjunction with procurement teams.
What does your background and experience look like? We want you to have:
- A Bachelor's Degree in marketing or relevant field• 5+ years of relevant professional experience. Digital marketing, advertising agency, and/or e-commerce experience is preferred• Passion to learn with a demonstrated ability to learn and apply new concepts through on the job training and coaching• Strong analytic and critical thinking skills; ability to apply data analytics to problem solving and to help form focused initiatives and work plans• Proven ability to work autonomously and collaborate optimally across functions, inclusive of strong communication skills (written and oral)• Strong sense of urgency, and able to work in an evolving and changing "white space" environment• Capable of critical thinking as well as successfully leading implementation of ideas through execution• Technical understanding of and experience in implementing digital marketing and e-commerce is preferred (Adobe marketing suite, SMS, Digital Banner Ads, Magento)• Familiarity and experience working in agile environments
In addition to the opportunity to apply and develop your marketing and business development skills toward key business objectives, we offer an excellent compensation package including a competitive base salary, comprehensive health/vision/dental insurance, participation in our incentive compensation and deferred profit sharing programs as well as a relocation assistance.
Altria Group is a FORTUNE 200 company that leads the premier tobacco companies in the United States. Headquartered in Richmond, Virginia, Altria Group holds diversified positions across tobacco, alcohol, and cannabis. Our tobacco companies include some of the most enduring names in American business: Philip Morris USA, U.S. Smokeless Tobacco Company, John Middleton, and Nat Sherman. And we have 35 percent ownership of JUUL Labs, Inc., the nation's leading e-vapor company. We complement our total tobacco business with our ownership of Ste. Michelle Wine Estates and our significant equity investment in Anheuser-Busch InBev, the world's largest brewer. Our agreement to acquire a significant stake in Cronos Group, a leading global cannabinoid company, represents an exciting new global growth opportunity. Altria's mission is to own and develop financially disciplined businesses that are leaders in responsibly providing adult tobacco and wine consumers with superior branded products. At Altria, we recognize that our people are the reason we achieve our business goals. We believe in developing the leadership potential of our employees by providing them with opportunities for training, development, and advancement. Each Altria company is an equal opportunity employer