29 Sep
Marketing Analyst
Wisconsin, Appleton-oshkosh-FDL

The Community Blood Center is seeking a Marketing Analyst.Are you interested in a career where you could help save lives every day? Come work for an organization that gives back - connecting lives, sharing life!When you join our team at The Community Blood Center, you're helping save lives right here in our community!We are a non-profit organization that collects blood from donors, processes it in our laboratory, and prepares it for hospital patients. We currently provide 17 Wisconsin and Michigan hospitals with a full range of blood components, including red blood cells, platelets and plasma.As a Marketing Analyst you will be responsible for conducting market research to identify donor demographics, habits, trends, and competitor tactics in order to apply this information to marketing tactics and strategies.Apply NOW at:https://workforcenow.adp.com/jobs/apply/posting.html?client=combctr&jobId=249720&lang=en_US&source=IN**You must apply on our website to be considered for this role**Marketing Analyst - Overview: In this role you would support market research and activities for blood donor recruitment throughout Wisconsin and the Midwest. This role will distill large industry, market, and financial data into actionable information that will be translated into solutions and strategies. The Marketing Analyst will work in conjunction with the PR & Community Engagement Specialist to ensure CBC is an active and strategic part of the community. This role will compile, analyze and present written reports, presentations and financial models, as well as KPI and ROI statistics, with an emphasis on displaying data in a manner that is most impactful to make decisions or tell a compelling story. This individual will have significant influence around future trends, as well as how our organization must adapt within an ever-changing market.The Marketing Analyst has a wide range of responsibilities, including: Conduct market research to identify donor demographics, habits, trends, and competitor tactics in order to apply this information to marketing tactics and strategies.Research the blood donor market to identify opportunities and actionable information to expand or increase blood drive and donor center participation.Analyze potential markets for growth to identify opportunities and actionable information to expand sources of blood donors and blood collection.Set and monitor KPIs to measure the effectiveness of CBC marketing, advertising, and communications programs and strategies (including engagement, reach, referral traffic, etc.), provide analysis, and recommend and implement the corresponding changes to tactics or strategies.Utilize methods for collecting data such as surveys and polls, and obtain existing data/facts from the CBC database.Analyze marketing data to provide input into future marketing strategies and promotions.Regularly audit each channel to maximize performance and improve social strategy in alignment with CBC’s goals.Set up and manage source codes to track digital campaign performance across all channels to ensure proper data collection for reporting and channel/tactic effectiveness.Track and monitor performance and analytics for all projects to continually improve messaging and content, and leverage report data to identify trends and insights to achieve maximum ROIProvide analysis of website trafficEDUCATION/EXPERIENCE/SKILLS: High School diploma or equivalent requiredKnowledge of medical terminology desirableExcellent organization, written and oral communication skillsStrong ability to follow and perform procedure while maintaining detail orientationAPPLY NOW: ***You must apply on our website to be considered for this role***Submit your resume to join our team:https://workforcenow.adp.com/jobs/apply/posting.html?client=combctr&jobId=249720&lang=en_US&source=INThe Community Blood Center4406 W. Spencer St.Appleton, WI 54914www.communityblood.orgwww.facebook.com/cbloodcenterThe Community Blood Center is an EEO/AA/M/F/Vet/Disability EmployerJob Type: Full-time


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