16 Jul
Corporate Brand Manager
Wisconsin, Madison

Be valued as an individual! Sub-Zero Group, Inc. is a family-owned company where talent and hard work are recognized and rewarded, people work as a team, and everyone is guided by a clear vision: to create the world’s most innovative refrigeration and cooking appliances. We are proud of what we do, and who we are.
Sub-Zero Wolf Inc. is recruiting for a Corporate Brand Manager to join our dynamic marketing team. Reporting to the Senior Director of Marketing, the incumbent will define and execute marketing strategies to strengthen brand awareness, consideration, and advocacy throughout our customer base including distributors, retailers, trade partners, and consumers.
This position is the champion of our three brands, Sub-Zero, Wolf, and Cove, as it relates to messaging & content creation throughout all print and digital platforms.
Responsibilities include:
Leading and developing the Brand Management Team which includes Brand Communications, Trade Marketing, and Creative Services members.
Managing Advertising Agency relationship in creating and negotiating traditional media plans to maximize ROI
Managing PR agency relationships in order to capitalize on Earned Media opportunities.
Serving as organizational lead for strategic partnerships pertaining to events and content
Providing leadership and supporting the creation of distributor marketing and promotional plans
Providing guidance / direction to Regional Marketing Managers
Collaborating and supporting the creation and execution of display and the needed supporting collateral
Supporting the needed content in generating traffic and loading regional showrooms

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