19 Jul
Corporate Brand Manager
Wisconsin, Madison

Job Details
Description
Be valued as an individual! Sub-Zero Group, Inc. is a family-owned company where talent and hard work are recognized and rewarded, people work as a team, and everyone is guided by a clear vision: to create the world’s most innovative refrigeration and cooking appliances. We are proud of what we do, and who we are.
Sub-Zero Wolf Inc. is recruiting for a Corporate Brand Manager to join our dynamic marketing team. Reporting to the Senior Director of Marketing, the incumbent will define and execute marketing strategies to strengthen brand awareness, consideration, and advocacy throughout our customer base including distributors, retailers, trade partners, and consumers.
This position is the champion of our three brands, Sub-Zero, Wolf, and Cove, as it relates to messaging & content creation throughout all print and digital platforms.
Responsibilities include:
Leading and developing the Brand Management Team which includes Brand Communications, Trade Marketing, and Creative Services members.
Managing Advertising Agency relationship in creating and negotiating traditional media plans to maximize ROI
Managing PR agency relationships in order to capitalize on Earned Media opportunities.
Serving as organizational lead for strategic partnerships pertaining to events and content
Providing leadership and supporting the creation of distributor marketing and promotional plans
Providing guidance / direction to Regional Marketing Managers
Collaborating and supporting the creation and execution of display and the needed supporting collateral
Supporting the needed content in generating traffic and loading regional showrooms

Qualifications
Education
Required
Bachelors or better in Marketing or related field.
Experience
Preferred
15+ years of progressive work experience in the consumer products industry with a breadth of skill sets spanning brand management, advertising, channel management, and creative services
5+ years of team management experience is required
Direct experience with Product Launches and managing Advertising & PR partners is necessary
Exposure to trade shows and event planning is desirable. Appliance product knowledge is a definite asset and exposure to the cooking world as well as home design and interior decorating is highly beneficial
Experience managing a budget required
Unwavering focus on brand building, team player capable of working within cross-functional teams
Excellent written and presentation skills to clearly communicate strategies and initiatives to internal and external customers
Knowledge of Excel, Word, PowerPoint and Adobe are required


Related jobs