12 Jan
Event and Marketing Intern, Schwinn
Wisconsin, Madison

Position

Event and Marketing Intern
Department

Marketing
Reports To

Schwinn Marketing Manager
Location

Pacific Cycle/ Madison
Full-time/Part-time/Temporary

Temporary
Exempt/Non-Exempt

Non-Exempt
Shift

First Shift
Overtime

N/A
Travel (%)

15%
International

No
Job Summary

The Event and Marketing Intern position will assist the Schwinn brand team and will be immersed in the daily work experience of event planning, marketing, PR, social media, and other behind the scenes brand marketing tasks. This position requires some weekends spent at events. It provides a hands-on introduction to destination marketing. Preferred majors: Public Relations, Marketing, Communications, Journalism.
Essential Job Responsibilities
% Time
Event Marketing

Active Communication: Stay in touch will all parties involved in local events to insure communication.

Event Planning: Stay on top of the event creation and set up process. This includes sourcing necessary items for a successful activation. Organize the logistics, and details surrounding the events.

Event Activation: Be present at the events to facilitate.

Recap: Create a recap document highlighting wins and indicating possible improvements.
40%
Social Media

Community Management: Aid in managing daily communication and from the various social media accounts.

Social Media Advertising: Learn how to create online social campaigns for Facebook, Instagram, Twitter, and Pinterest. To help drive attendance and awareness to events.

Content Curation: Assist in scheduling an editorial calendar for the Brands.

Work on planning collaborations with like-minded brands.
20%
PR Support

PR Support: Filter through PR request, track media mentions, and order product using SAP.

Work on creating ideal PR contracts on the YouTube, Instagram, and Blog platforms who could help further the Schwinn brand’s reach.

Reach out to local dealers to help buildup PR and Event product.
20%
Reporting & Analyzing

Monthly Marketing Reporting Assistance: Gather monthly social media, website, and online sales data. Look for key takeaways and trends where appropriate in the reports.
10%
Other Duties Assigned

Follows internal controls and company policies set by Pacific Cycle Inc. and Dorel Sports.

Contributes to the success of Pacific Cycle Inc. by leading or assisting with other projects and tasks as assigned.
10%
Total (percentages must total 100%)
100%
Minimum Requirements (include education, experience, special skills, licenses and/or certifications required.)
(Required education based on requirements that are job-related and a business necessity; preferred education the same as required but not mandatory. Knowledge defined as a comprehensive body of information required by experience or study. Skill defined as a present, observable competence to perform a learned activity. Credentials and experience is the minimum level of education, experience, and certifications acceptable for the position.)

Display an interest in online marketing

Enthusiasm and energy for the position

Passionate about social media

Outstanding communicator and writer

Exhibit Microsoft Office Suite (Word, Excel, PowerPoint) computer skills

Must have own transportation

Will work on site during regular business hours

Team player who enjoys working with others

Dependable

Outgoing and friendly

Self-motivated and creative idea generator

Part time May - September
Environmental Factors
(Working conditions inside and outside of the office including noise level, temperature and other factors that will affect the person’s working conditions while performing the job.)

A large percentage of work time is spent sitting. During events you may be on your feet for 5 or more hours. The noise level in the work area can be moderate.
Essential Physical Demands and Frequency
Standing

Occasionally
Driving

Yes
Sitting

Frequently
Bending

Occasionally
Lifting

Occasionally up to 50 lbs. unassisted
Other

Traveling
Twisting

Occasionally
Other

Making Phone calls
The job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.
Dorel Sports is an EO employer – M/F/Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.


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