16 May
Marketing & PR Associate
Wisconsin, Madison

Position Description: The Boys & Girls Club of Dane County is seeking an experienced Marketing Associate to help plan and implement our marketing and advertising activities. Identify and create opportunities to build public awareness of Club services, programs and activities. Adapts or creates messages and vehicles for promoting upcoming events or programs to the public and members. Evaluates success of strategy, materials and media and modify as necessary. Works closely with program and management staff to determine potential audiences and best approaches.Responsibilities: Plan and implement marketing, public relations and advertising activitiesControl marketing and public relations expenditures against budget. Manage vendors and freelance consultants to ensure timely, cost-effective delivery of products and services.Maintain and manage all social media platformsIdentify timely and compelling story ideas for fusion and social media platformsEstablish and maintain procedures and formats for marketing and public relations materials and activities.Participate in development of and coordinate implantation for all marketing and public relations activities to increase the visibility of Club programs, services and activities.Maintain good public relations with local media contacts, members, families, alumni, community leaders and youth serving professionals.Continuously develop knowledge of best practices to market Club programs, services and activities within the community.Knowledge and Skills: Strong written communication skills; ability to write clear, structured, articulate, and persuasive proposals.Strong editing skills.Attention to detail.Ability to meet deadlines.Experienced with all major social media platforms (i.e. Facebook, Instagram, Twitter)Strong contributor in team environmentsQualifications: College degree or equivalentTwo to three years of progressively responsible experience in marketing and public relations, including media relationsSuperior writing, editing and verbal communications skillsJob Type: Part-time

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