Graduate Hotels is seeking a talented marketing coordinator to join the Graduate Madison Sales and Marketing team. Graduate Hotels is a hotel collection targeting university-anchored markets across the country that celebrates each town’s unique local culture and history. The hotel portfolio includes Ann Arbor, MI; Athens, GA; Berkeley, CA; Charlottesville, VA; Madison, WI; Oxford, MS; and Tempe, AZ, Lincoln, NE and Richmond, VA, Minneapolis, MN.
The marketing coordinator will contribute to the Graduate Madison’s sales and marketing team by cultivating relationships with local businesses and the student body, support creative promotional and press efforts and generate brand awareness via social media platforms. This position will report directly to the General Manager, with a dotted line to Graduate Hotels’ corporate Marketing department and Pyramid Hotel Group’s Marketing office. The ideal candidate would be a self-starter, outgoing, a creative thinker and enjoy working in a fast-pace entrepreneurial environment.
Drive traffic to the hotel and on-site dining through planning and executing activations with local partners and collaborating with the food & beverage team to concept programming for property restaurants.
Develop relationships with local like-minded businesses to create meaningful partnerships. Interact and build relationships with the student body to generate brand awareness and engagement.
Work directly with PR agency drive awareness of the hotel and food and beverage outlets in local and regional outlets.
Assist with creating and updating property marketing calendars.
Run property social media accounts. Collect and create content, draft content calendars and interact with community on social platforms to drive followers and engagement.
Assist with property marketing and promotions by being involved in design and creation process for promotional materials such as e-blasts, advertising and collateral.
Bachelor’s degree in Marketing, Communications or related field or 0-2 years’ experience in Marketing, Public Relations or related field or a combination.
Work effectively in a fast-paced environment and consistently demonstrate a high level of organizational skill.