21 Jul
Marketing Director
Wisconsin, Madison

Join our Team!We are a successful $490 million independent community bank headquartered in McFarland, WI serving Dane County. We are currently looking for qualified individuals to fill the role of our Marketing Director. We are offering an excellent full-time opportunity within a professional environment for the individual who enjoys serving internal and external customers and believes the customer’s bank experience should be a positive one.This position directs and executes the implementation all marketing functions in accordance with the company's marketing plans. These functions include, but are not limited to: creative, promotion, research, PR, writing, planning and community involvement. Understands and strives to exhibit the Core Values of MSB.Marketing Director Responsibilities: Creates and coordinates the company’s marketing plan and long term objectives for products, services, and markets.Works closely with the President, retail and loan leadership, and compliance.Coordinates public relations activities on behalf of the company. This includes writing press and product releases and distributing to the media. Crafting and distributing internal and external communications (i.e. newsletters) as well as maintaining relations with local media and industry trade associations is expected.Is in involved with the communities we serve through civic activity, service organizations, and/or professional associations.Manages the company’s social network web site(s).Completes research and analysis of the technological, demographic, financial, regulatory and competitive factors that may affect the present and future needs for the company's products, product mix, marketing methods and distribution systems.Implements agreed upon company advertising and promotion activities. Responsibilities can include copyrighting, design, layout, and production of supporting marketing literature. Assists and coordinates client service programs and special projects such as trade shows, seminars, and new product promotions.Maintains collection and history of marketing collateral, calendar, reports, and plans. Prepares and updates as required.Marketing Director Skills: At least 3 years of marketing and/or public relations experience – financial institution experience a plus. A bachelor’s degree in marketing or a related field is desirable.Must be creative, collaborative, possess a strong positive attitude, and bring energy to their workImpeccable written and oral communication skillsAbility to work as a positive and engaged team memberProficiency in Microsoft Office tools, graphic software, and web site design/managementIf you enjoy researching, creating, and executing well thought-out marketing plans to connect with our existing clients and reach new MSB customers, this position is for you!Serving all MSB locations, this position is located at our McFarland office.Does this opportunity match your desired career path and qualifications?If yes, you are invited to submit your resume via the Indeed submission process.Job Type: Full-timeExperience:Marketing: 3 yearsEducation:Bachelor'sRequired work authorization:United States


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