12 Feb
Director of Marketing
Wisconsin, Milwaukee

Vacancy expired!

Current or former fun loving agency talent sought to assist in leading our Marketing team and efforts at Marcus Hotels & Resorts.
Marcus Hotels & Resorts part of Marcus Corporation, publicly traded on the NYSE under ticker symbol MCS, owns and/or manages 18 hotels, resorts and other ventures in the U.S. The company’s distinctive portfolio includes city-center meeting hotels, upscale resorts, historic properties, and premium branded and independent first-class hotels. Marcus Hotels & Resorts is an approved operator for all major lodging brands.
A leader in the hospitality industry since 1962, Marcus Hotels & Resorts creates asset value for hotel owners through its expertise in management, development and product positioning, including hotel food and beverage concepts developed by Marcus Restaurant Group, featuring premier brands such as Mason Street Grill, ChopHouse and Miller Time Pub & Grill.
The Director of Marketing provides strategic vision and marketing direction and is responsible for advising and guiding effective brand positioning and advertising, as well as creating on-site programming that aligns with brand and property DNA. They are also responsible for establishing strategic marketing partnerships as well as setting priorities for selecting vendor partners including creative and PR agencies and digital vendors.
This position oversees all public relations activities and leads development and deployment of customer loyalty programming. The Director of Marketing plays a key role in departmental leadership and will coach corporate and property based team members on grass roots marketing, digital marketing, traditional tactics, analytics, PR and design/development. The ideal candidate will be excited to take on multitude of projects from start to finish.
The Director of Marketing will be supportive, open and approachable but most of all they will be excited to have fun at work and offer impeccable service to our internal clientele.
ESSENTIAL FUNCTIONS:
Responsible for strategic planning and marketing for multiple unique locations and brands
Responsible for managing advertising plan and ad media spending
Manage budget and P&L review
Oversee creative development of advertising campaigns
Responsible for hiring and management of creative agencies, and oversight of brand development and partnerships
Hiring and management of PR agencies; oversight of PR efforts
Hiring, coaching and leading the corporate marketing team
Negotiate with vendors, publishers and third parties
Coaching and development for on-site marketing team members
Development and supervision of loyalty programming
Provide marketing/ecommerce strategy and direction
Strategic planning and oversight of Social Media efforts
MANDATORY JOB REQUIREMENTS:
Degree in marketing, communication arts, or similar field required.
5+ years of experience in Marketing, digital and PR
Strong planning and organization skills
Extremely detail oriented
Must be self-motivated and able to manage and meet multiple deadlines
Excellent written and verbal communication skills are required
Possess computer skills including but not limited to Microsoft Word, Excel, Outlook and PowerPoint
Primary Location
: Wisconsin-Milwaukee-Marcus Hotels Administration
Work Locations
:
Marcus Hotels Administration
100 East Wisconsin Ave. Suite 1900
Milwaukee 53202
Job
: Sales & Marketing
Job Posting
: Jan 3, 2018, 11:28:22 PM

Vacancy expired!


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