Please provide concise description of the main job function.
Provides vision, strategic direction and leadership for company’s marketing, advertising and communication strategies including: those who coordinate production, distribution, advertising, public relations, direct mail, practice education, trade shows, web development, sales enablement, social media, digital advertising, internal communications, Net Promoter Score (NPS) administration, marketing automation, product positioning, brand strategy, and all other marketing communications. Establishes marketing goals and strategic direction necessary to reach corporate sales and profitability objectives while effectively creating a clear differentiated message of value to the market. Evaluates effectiveness of marketing programs and continually advances tool/technologies used to ensure new fresh and innovative marketing creating differentiation for Henry Schein Veterinary Solutions from the competition. Reviews market research to determine opportunities that exist and ways to capitalize on them as an organization.ESSENTIAL RESPONSIBILITIES & ACCOUNTABILITIES:
List the major responsibilities. Please begin each sentence with a verb in present tense. Please list the % of time (in the format of ## %) spent for each responsibility and list the most important duties first. Please note sum of % of Time should equal to 100%.% of Time Responsibilities1. 45% Directs and oversees all marketing functions; defining marketing strategies/plans, budgets, and assures plans are consistent with company’s goals and objectives. Directs company’s advertising activities with goal of establishing an innovative and edgy marketing presence in the market that clearly articulates our New Value Proposition and Mission to potential customers, employees and the public while differentiating the company from its competition. Manages marketing campaigns and associated expenses to take advantage of creative marketing opportunities for greater company success in client acquisition, customer loyalty, customer referrals and service penetration across the product portfolio. Create and successfully continue to build a persona of the company to provide a virtual personality of the company. Create and deliver credible industry insights in line with the Challenger Messaging and Challenger sales approach through marketing plans for all product offerings.
Constantly innovates approach, tools and processes - automating processes being utilized- eliminating as many manual processes and manual data entry/manual data pulls for optimized team usage. Ensure Team structure supports the business needs and makes the most effective use of resources taking into account skill set, behavioral strengths, utilization, experience, making necessary changes as the market needs or company needs change.2. 20% Directs definition of marketing strategic & tactical plans for each product area in conjunction with all company Product Management and Sales Leadership teams
Assures that tactical plans reflect strategic objectives.
Directs all aspects of plan execution to ensure that tasks are completed to an exacting standard and on time.
Ensures that lead targets are created and executed to plan, intelligence on consumer engagement is effectively obtained and measured through the full lead - purchase journey.
Automate through the use of technology all important touch points in the customer journey to ensure standard, consistent professional (personal) touchpoints occur (drip campaigns, thank you for demo, commercial insight back-up communications, thank you for order, alerts for achieving various levels of success, customer anniversaries, etc.).
Capture individual sales person and company personality and convey through video media.
Maintains and communicates confidential marketing plans (positioning, tactics, pricing, etc.) to appropriate personnel.
5% Directs marketing surveys and market research to remain current on industry developments. Directs and distributed customer loyalty surveys and other creative measures to assess customer satisfaction.
Reviews market research to determine opportunities that exist and ways to profit from them.
Review market trends to understand and be able to creatively position products to meet unique customer needs and to create opportunities where they did not previously exist.
4. 5% Works with Product Management team and sales leadership to strategically market and position the products and to create Challenger Messaging within all external marketing mediums, and for internal sales team use (pitch decks, digital packet technology, video media, and virtual catalogues) and other innovative technology driven marketing solutions utilized.
5. 5% Works with Henry Schein Animal Health Distribution and Henry Schein Corporate to coordinate marketing programs and execute cross- team marketing messaging, campaigns, sales tools to support the One Schein Initiative, bundle programs, New Clinic Package Marketing and Sales tools. Ensure all Marketing mediums used by Distribution sales team is up-to-date to allow TMs to be an effective part of the HSVS lead generation/creation/sales success as well as be knowledgeable of communications going out to customers they support.6. 5% Manages marketing team (i.e. hires, trains, appraises, rewards, motivates, disciplines, recommends termination as necessary, etc.). Creates Succession plans and team development initiatives to ensure Marketing team is moving ahead of the technology-marketing curve related to tactics, tools, technologies and outcome expectations/realization.7. 5% Manages Practice Education Program Events in collaboration with internal teams to maximizing attendance, customer loyalty, attendance and ROI for both company and attendee in coordination with the Training teams, Product Management and external Coordination partners for Vet Summit and Practice Builder Seminars.8. 5% Maintains industry and consulting/agency relationship and programs9. 5% Participates in special projects and performs other duties as required.
In addition to the essential duties and responsibilities listed above, all positions are also responsible for:
Meeting company standards pertaining to quantity and quality of work performed on an ongoing basis, performing all work related tasks in a manner that complies with all Company policies and procedures including Worldwide Business Standards.
Adhering to Company policies, procedures, and directives regarding standards of workplace behavior in completing job duties and assignments.DISCRETIONDoes the position have the authority to make independent decisions and/or recommendations on matters of significant importance based on the exercise of discretion and independent judgment? (If yes, describe the nature and scope of the decisions.) Yes - Oversees and has approval authority for the department budget and expense forecasting,
Does the TSM have the authority to hire or fire other TSMs or are suggestions and recommendations as to the hiring, firing, promotion or any other change of status of other TSMs given significant weight? YesSCOPEIndicate the financial impact of this position, either directly (e.g. revenue, budget) or indirectly (used by other, consultation)Direct - $ 4,500,000Indirect - $ 90,000,000Physical Activities:
This position will be working in an office environment, utilizing typical office equipment.
25% travel is required.
Ability to reach with hands and arms.
The employee must occasionally lift and/or move up to 20 pound.
Some stress may occur.
This section should list the minimum knowledge and skills, experience, level of education or equivalent experience, and if applicable, other licenses or accreditation, such as certificates, required for the position.Experience:
Minimum 10+ years in marketing
Minimum 7 years marketing management experience
Proven experience as Marketing Director
Technology B2B Marketing experience required
Excellent leadership and organizing skills
Analytical and creative thinking
Exquisite communication and interpersonal skills
Up to speed with current and online marketing techniques and best practices
Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords
Customer-oriented approach with aptitude
Professional chartered marketer (CIM) is a plus
BSc/BA in business administration, marketing and communications or relevant field
CEB Challenger Message creation and methodology a plus
Pragmatic Marketing experience a plus
Specialized Knowledge and Skills:
Excellent management skills with ability to effectively direct the company’s marketing organization in order to maximize revenues and profits.
In-depth knowledge of marketing principles, brand strategies and practices.
Excellent time management, communications, decision making, presentation and organization skills.
Proficient PC skills.
Innovative Marketing approach utilizing the latest in marketing technology and techniques.
ORGANIZATIONAL RELATIONSHIPS:This section should illustrate the organizational relationships encountered by the position.Direct Reports: Creative Services Team, Web Development team, Demand Generation team, Branding Strategy team, Internal PR, Commercial and Organizational Acceleration team.
Internal Contacts: HSVS Executive Leadership team members, Product Managers, and Sales team, and various other team members
External Contacts: Outside vendors, Partners, Industry, and consultants, customers
Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.