Editor, Taste of Home Digital
SVP/Chief Content Officer
The Editor of Taste of
Home’s digital experiences has primary responsibility for overall editorial
direction, content, staff, budget and performance metrics for the Taste of Home
Directs the planning of articles, slideshows, videos and other online content based on search and social insights, content performance metrics, partner needs and broader channel requirements.
Manages the digital
content staff, including editors, writers and production staff.
Oversees the development of new ideas to broaden and engage the brand’s online audiences, meet the site and content performance goals, and grow the overall brand.
This role interacts closely with the Taste of Home editorial leadership team, social media team and advertising and marketing teams, ideating and developing content that can be used across channels in social magazines, books, special interest publications and live experiences as well as by other company brands.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Directs and oversees all editorial content for tasteofhome.com
Manage the digital content
Ensure a high level of creativity and ethic of
constant improvement, and promote an atmosphere of teamwork and sharing across
disciplines (editorial, search, social, kitchen, studio, books, SIPs, digital,
Oversee content planning and execution.
planning, writing, editing, design and production of assigned stories in
alignment with brand guidelines and performance goals, with direction from the
chief content officer and in collaboration with the design director and
associate creative director. Create content experiences of superior editorial
quality and oversee production processes to ensure the team is meeting the
established traffic and page view goals and performance metrics.
Work closely with Test Kitchen Director and culinary staff.
toward exceptional quality of food and related
lifestyle content that is reflective of our audiences evolving wants and needs.
Promote creative cooperation and a spirit of excellence among food/test kitchen
and editorial staff members.
Support our advertising, consumer marketing and PR
Work closely with the ad
sales team to understand the needs of advertisers who target our customers; use
corporate research resources to stay current on what our food product buyers
and advertisers want and to fuel new ideas. Proactively support the promotion
of our print and digital products in TOH magazines, and participate in ideation
for PR and new products.
Help spearhead and
institute new ways of thinking and working
that will help the team increase efficiency and keep work flowing
smoothly through the system. Promote a digital-first planning approach that
enables TOH to publish content online that is also relevant for print and live
Demonstrate leadership within the corporation.
relationships within the organization. Model leadership behavior.
Bachelor’s degree in Journalism, English or Communications required.
least 5 years experience in digital editorial management with increasing
responsibilities in content and design direction.
to use data to identify content patterns and trends that will lead to enhance
of SEO and social best practices as an influence in content creation.
leadership, general management and interpersonal skills within a dynamic
vision with capability to set clear and reasonable goals.
leadership and management skills with strong ability to build and maintain a
high performing team.
abilities with an eye for good, consistent design, including the ability to
select photos that appeal to the target audience for both food and non-food
related projects and issues.
influencing skills and diplomacy.
to thrive in fast-paced, collaborative, and team-oriented environment is
to manage multiple, concurrent projects.
written and verbal communication skills.
proofreading skills as well as an eye for graphics.
ability to work both as a team leader and a team player.
Trusted Media Brands, Inc
is an equal opportunity employer
committed to workforce diversity. We do not discriminate in hiring and
employment on the basis of race, color, religion, national origin,
citizenship, gender, marital status, sexual orientation, age, physical or
mental disability, veteran status, or any other characteristic protected by
federal, state, or local law.