27 Sep
Public Relations & Marketing Coordinator A3
Wisconsin, Milwaukee

GRAEF, a leading U.S. consulting firm, has been providing quality engineering services to our clients since 1961. We recognize that the best professional approach to service is to hire technically competent, innovative, creative, and highly motivated individuals. GRAEF is more than just a business. We are a committed employer and community member. We invest in our employees as we do our clients, providing a challenging and rewarding environment where you can grow both personally and professionally.
We have an opportunity available for an experienced Public Relations/Marketing professional to support the business development and marketing team. The Public Relations & Marketing Coordinator will be responsible for building and maintaining a positive image for the firm, and the developing and distributing content for key campaigns, including press releases, and articles for local and national publications. The successful candidate will develop and cultivate internal working relationships, prioritize multiple deadlines on an analogous schedule, and help creatively tell stories using exceptional graphics and words. The Public Relations & Marketing Coordinator will also support the business development team by assisting in the development of marketing strategies, tactics, and tools related to client maintenance and new business development. The successful candidate will also help with proposal preparation, assist with content, design, and production of request for proposal responses, and other marketing collateral.
Primary responsibilities include:
Work with technical staff to develop content to position our team as thought leaders, and manage article pitches and placement
Build and maintain relationships with media personnel at both local and national trade publications
Keep abreast of latest business news, market trends, researching target markets, and communicating critical highlights to business development team
Plan and execute market area business plans
Coordinate trade shows and implement lead generating strategies
Plan/coordinate marketing campaigns and activities
Secondary responsibilities include:
Work with technical staff to develop proposals and presentations, resumes, project descriptions, and marketing collateral
Update social media and website content
Utilize a CRM (Client Relationship Management) system (Salesforce)
Coordinate specialized consultants (photographers, PR, etc.)

In order to be considered for this position, candidates must possess the following basic qualifications:

A bachelor s degree in Journalism, PR, Communications, Marketing, Advertising or a related field, or equivalent work experience
A minimum of 3 years of professional services marketing and public relations experience
Proficiency with the use of software such as MS Word, Excel, PowerPoint, Adobe Creative Suite (InDesign, Photoshop, Illustrator, etc.) and Adobe Acrobat
Excellent written and verbal communication skills with acute attention to detail
Ability to think both creatively and strategically
Candidates must have the following experience:
Writing press releases and editorial stories
Pitching to the media and running PR campaigns that deliver measurable results and meet objectives
Coordinating conferences and trade shows
Experience in the following areas is a plus:
Salesforce CRM
Proposal and interview preparation in response to request for proposals
Background with an emphasis in professional services consulting (engineering, architecture, construction, real estate development)

In order to be considered as an applicant, you must submit a resume.
We are proud to offer you a complete benefit package to include:

Medical/Dental/Audio/Visual Insurance
Paid Time Off
Life Insurance
Short and Long-Term Disability
Flexible Spending Plans
Retirement Savings Plan
Employee Stock Ownership Plan (ESOP)
Training, Mentorship, and Leadership Development Programs
Tuition Reimbursement
A team atmosphere dedicated to open communication and collaboration
Flexible Schedule
Corporate Casual Dress

EOE-Disabled/Vets


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