Vice President, Global Marketing
: United States-Wisconsin-Racine
Job Posting Date
: Jan 16, 2018, 4:28:34 PM
InSinkErator®, a business unit of Emerson™ (NYSE: EMR) and the world's largest manufacturer of food waste disposers and instant hot water dispensers for home and commercial use, is currently seeking a Vice President of Global Marketing to provide the overall direction for the development and implementation of InSinkErator’s global strategic marketing objectives and plans.
This is an executive position reporting directly to the Business Unit President and is responsible for developing and executing a clearly defined marketing strategy that supports InSinkErator’s growth objectives. This position also serves to solidify and strengthen our visibility and brand to both external customers as well as our employees.
In this vital role, the main responsibilities include:
Set the strategic direction by establishing strategic marketing plans and identifying growth initiatives to support revenue and margin targets.
Lead product management including product planning, product roadmaps, pricing, competitive benchmarking and commercialization. Additionally, this position works closely with product development to prioritize development activities and streamline the product development process to increase velocity to market.
Oversee market and competitive intelligence activities, including monitors competitive products and marketing activities.
Responsible for all traditional and digital marketing channels including retail merchandising, e-commerce, SEO/SEM, social media, direct mail, etc. Manage the development, implementation, measurement and reporting of integrated marketing programs.
Oversee branding and advertising activities to maintain a consistent corporate image and position ISE in the marketing place. Additionally, lead PR and media relations, serving as the primary point person for media outreach efforts, including television, radio and print interviews and press releases.
Direct an integrated social media communications strategy, including strategies for Facebook, Twitter, blogging, Pinterest and other communications activities.
Develop marketing revenue forecasts and operating budgets and managing to those forecasts.
Direct Environmental Engineering and advocacy efforts.
Build effective teams and create a culture of development in the Marketing and Product Planning departments by directing work, conducting performance appraisals and development plans and effectively staffing the departments.
Typical office environment. Periodic travel to national, regional and state trade shows required.
Bachelor’s degree from an accredited four-year college or university required. MBA strongly preferred.
Ten years of global marketing experience required. Retail and multi-channel experience is highly desirable.
In depth understanding of marketing, including product marketing, strategic marketing, merchandising and commercialization.
Strong leadership and collaboration skills. Possess the ability to interact with people across various functions and world areas and lead without direct control.
Excellent project management skills including planning, organization, implementation, achievement of deadlines and ability to multi-task in a fast environment.
Demonstrated competence with general computer skills: Word, PowerPoint, Excel and Internet.
No calls or agencies please. Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.
Equal Opportunity Employer
Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by calling 1-314-553-2544 (V/TTY/TDD) or by sending an email to email@example.com. About Emerson
Imagine being surrounded by intelligent, driven, and passionate innovators all working toward the same goal—to create groundbreaking solutions that leave our world in a better place than we found it. Emerson is a global technology and engineering company providing innovative solutions for customers in industrial, commercial, and residential markets.
Our Emerson Automation Solutions business helps process, hybrid, and discrete manufacturers maximize production, protect personnel and the environment while optimizing their energy and operating costs. Our Emerson Commercial and Residential Solutions business helps ensure human comfort and health, protect food quality and safety, advance energy efficiency, and create sustainable infrastructure.
A dynamic environment is what you’ll discover at Emerson, a Fortune 500 company with $14.5 billion in sales and 155 manufacturing locations worldwide. Together, we’re changing the world, and we have all the resources to help you achieve your professional goals.
Whether you’re an established professional looking for a career change, an undergraduate student exploring options, or recently received your MBA degree, you’ll find a variety of opportunities at Emerson. Join our team and start your journey today.