Ads Specialist

Responsibilities

We're looking for an Ads Specialist who knows how to turn Meta ad spend into real business results.

You'll own the full cycle from researching audiences and competitors to writing copy, running tests, and optimising based on what the data tells you. This isn't a "set and forget" campaign role. We need someone who can think strategically and execute hands-on, whether that's building out a testing framework, writing a hook that actually stops the scroll, or diagnosing why a campaign's ROAS dropped.

The ideal candidate is analytically sharp, moves fast, and understands that great performance marketing is equal parts strategy, copy, and relentless iteration. If you're fluent in Meta Ads Manager, comfortable owning campaign outcomes, and know what it takes to scale a winner, we'd love to talk.

Key Responsibilities

• Research each client's product, audience, competitive landscape, and current Meta ad activity to identify market gaps, demand signals, and positioning opportunities that drive campaign strategy.
• Define paid media angle frameworks, mapping audience segments, buying triggers, objections, proof points, and offer structures to inform campaign targeting, messaging hierarchy, and funnel strategy.
• Develop campaign briefs that specify audience targeting, funnel stage, ad objective, messaging angle, format requirements, and success metrics to align execution with performance goals.
• Own ad copy across all Meta placements (Feed, Reels, Stories) producing hooks, headlines, body copy, and CTAs optimised for direct response outcomes such as CPL, CPA, and ROAS targets.
• Use AI tools to accelerate audience research, copy iteration, competitor analysis, and campaign planning maintaining quality and strategic rigour throughout.
• Design and execute structured A/B and multivariate tests on Meta isolating variables (audience, angle, format, offer), defining hypotheses, and translating results into data-backed optimisation decisions.
• Monitor and analyse Meta Ads Manager performance CTR, ROAS, CPA, CPM, frequency, hook rate, and hold rate to diagnose underperforming campaigns and scale winning ones.
• Build and maintain an internal performance database of top-converting angles, audience insights, offer structures, and competitor benchmarks to continuously improve campaign efficiency.
  
  

Requirements

Required qualifications

• Must be available to work full-time in-office in Jakarta.
• Willing to work from 15.00 - 24.00 WIB
• Minimum S1 / Bachelor's degree in Marketing, Business, Communications, or a related field from a recognised university.
• Proven experience in performance marketing, paid social, or Meta Ads management, either in-house or agency-side.
• Experience with e-commerce brands, direct-response advertising, or UGC-style ad formats is a strong advantage.
• Hands-on experience running and optimising Meta ad campaigns, with a strong grasp of campaign objectives, audience targeting, bidding strategies, and ad formats.
• Demonstrated ability to write direct-response ad copy, hooks, headlines, body copy, and CTAs that drive measurable outcomes (CPL, CPA, ROAS).
• Solid understanding of the Meta Ads funnel, including how audience segmentation, offer structure, creative format, and messaging affect performance at each stage.
• Strong analytical skills, able to read Meta Ads Manager data (CTR, ROAS, CPA, CPM, frequency, hook rate) and translate findings into clear optimisation actions.
• Experience designing and executing A/B and multivariate tests, with the ability to form hypotheses, isolate variables, and interpret results accurately.
• Proficient in using AI tools for research, copy iteration, competitor analysis, and workflow acceleration while maintaining strategic quality.
• Familiarity with tools such as Meta Ads Library, Meta Business Suite, Google Sheets, Notion, and AI writing or research tools.
• Ability to write campaign copy and messaging directions in both English and Bahasa Indonesia.
• Strong understanding of what makes ad creative feel native to Meta placements, Feed, Reels, and Stories.