Creative Lead

Reimagine access. Reimagine ownership. Build the future with Cinch.

Cinch is Southeast Asia's leading circular tech subscription company, redefining how people and businesses access technology. Instead of adding to the growing e-waste crisis, we enable affordable, sustainable access to devices through subscriptions that maximize reuse and extend their lifecycle.

We operate across B2C, B2B, and B2B2C channels, including major partnerships with global leaders like Samsung. Our model sits at the intersection of powerful mega trends—sustainability, embedded finance, and the shift from ownership to access—creating a massive opportunity to reshape the future of tech consumption.

At Cinch, we are builders with high standards, a bias for action, and a shared mission to create a generational company that outlasts us. Freshly funded by leading institutional investors and growing rapidly, we're creating an environment where ambitious people can do the best work of their careers—and where the work has real, lasting impact.

The Role

We’re hiring a Creative Lead to build and run an AI-first creative function at Cinch. You will lead a small team of designers and creatives, set the creative direction across B2B and B2C, and redesign how we make creative work so that AI is part of every workflow.

You will set the vision and standards, grow the people around you, and stay hands-on enough to model what great, AI-enabled craft looks like. You will work directly with senior leadership and partner closely with the commercial, marketing, product, and comms teams.

What You’ll Do

Lead the creative team

• Manage, mentor, and grow a team of designers and creatives, including setting goals, giving regular feedback, and raising the quality bar.
• Build the team’s operating rhythm: creative traffic, prioritisation, review, and turnaround, so creative keeps pace with a fast-moving business.
• Hire and onboard new creative talent
  
  

Build an AI-first creative engine

• Design and roll out AI-enabled workflows across image, video, copy, and design production, from concept through to final asset.
• Evaluate, test, and standardise AI tools. Create shared prompt libraries, templates, and guidelines the whole team can use.
• Set clear guardrails for AI use: brand consistency, quality, IP and licensing, and responsible use.
• Measure the gains in speed, volume, and quality, and report on them.
  
  

Own brand and creative direction

• Own and evolve the Cinch brand system across B2B and B2C, including identity, iconography, imagery, and motion.
• Set the creative vision for campaigns and translate business goals into clear visual stories.
• Keep the brand consistent across every touchpoint: website, LinkedIn, paid media, CRM, decks, partner materials, and product.
  
  

Deliver high-impact work

• Oversee core B2B collateral such as decks, case studies, one-pagers, whitepapers, and landing pages, and step in hands-on where it matters.
• Lead the executional side of campaigns, including production of campaign key visuals, ad storyboards, landing pages, and static masters, using AI-enabled workflows to move fast without lowering the bar.
• Direct creative for B2C and B2B2C campaigns, including partner co-branded work.
• Work directly with senior stakeholders from various departments and partner with B2B, product, and growth teams on creative that supports commercial goals.
• Tackle all design needs with a solutions-first mindset and manage creative traffic efficiently.
  
  

What You Bring

• Experience leading and developing creative teams, ideally as a design lead, creative lead, or art director who has managed people directly.
• Proven brand and marketing design experience across both business (B2B) and consumer (B2C) audiences, with a portfolio that shows strong brand systems, campaign design, and collateral.
• Hands-on fluency with AI image and video tools, and a track record of building AI into real production workflows, not just experimenting. We are interested in how you have used AI to ship better work faster.
• Strong creative judgement and taste, including the ability to give clear, constructive critique and to know when output is good enough and when it is not.
• Proficiency in Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign), AI tools (Google Labs, Runway Aleph, Claude) and Canva. Familiarity with motion and video editing (After Effects, Premiere Pro) is a plus.
• Strong grasp of visual hierarchy, brand consistency, and user-centred design.
• Confidence working with senior stakeholders, translating complex ideas into clear visual stories, and balancing creative ambition with business priorities.
• Comfort in a fast-moving startup: you can set process where there is none, prioritise ruthlessly, and work independently across marketing, comms, and product.
  
  

Nice to Have

• Experience building or scaling a creative team at a startup or high-growth company.
• Experience with brand work for partnerships or co-branded campaigns.
• Motion design or video production skills, or experience directing them.
• Experience with design ops, such as asset libraries, templates, and brand guidelines that others can use self-serve.