Digital Marketing Lead [Kvibes]

United Creative


Tanggal: 15 jam yang lalu
Kota: Pekerjaan jarak jauh, Pekerjaan jarak jauh
Jenis kontrak: Penuh waktu
Jarak jauh
Responsibilities

  • Develop and lead overall digital marketing strategies to strengthen brand awareness, audience engagement, community growth, and business performance across KVIBES platforms.
  • Plan, execute, and oversee integrated digital marketing campaigns across social media, paid media, search, and other digital channels to achieve business and marketing objectives.
  • Lead the development of content and campaign strategies tailored to KVIBES' target audiences, particularly K-Pop fans and youth communities.
  • Manage and optimize paid advertising campaigns across Meta Ads, TikTok Ads, Google Ads, YouTube, and other relevant platforms to maximize reach, engagement, conversions, and return on investment.
  • Monitor, analyze, and evaluate campaign performance using key metrics such as CTR, CVR, CAC, ROAS, engagement rate, and audience growth to drive continuous improvement.
  • Develop audience segmentation, targeting strategies, and localized messaging based on market insights, fan behavior, digital trends, and platform performance.
  • Oversee end-to-end KOL, influencer, and creator marketing campaigns, including talent selection, briefing, coordination, execution, performance tracking, and ROI evaluation.
  • Lead social media and digital channel growth strategies, ensuring consistent brand positioning, relevant content distribution, and strong audience engagement.
  • Conduct market research, competitor analysis, and trend monitoring, particularly within the K-Pop, Korean entertainment, and digital media industries.
  • Manage digital marketing budgets, campaign timelines, resource allocation, and performance reports to ensure effective execution and measurable results.
  • Lead and collaborate with internal creative teams, including Social Media, Copywriters, Graphic Designers, and Video Editors, as well as external agencies and brand partners.
  • Provide strategic direction, mentorship, and performance guidance to team members while ensuring campaign quality and timely delivery.
  • Stay updated on emerging digital platforms, marketing technologies, fan community behaviors, and industry trends to identify new growth opportunities.

Requirements

  • Bachelor's Degree in Marketing, Communications, Business, Digital Media, or a related field.
  • 3–5+ years of experience in digital marketing, performance marketing, social media strategy, or integrated campaign management, with proven experience leading projects or teams.
  • Previous experience in a digital agency, media, entertainment, lifestyle, or consumer-facing industry is highly preferred.
  • Strong understanding of the K-Pop, Korean entertainment, and digital fan community ecosystem, including trends, audience behavior, and online culture.
  • Proven experience developing and executing end-to-end digital marketing strategies and integrated campaigns across multiple digital platforms.
  • Strong hands-on expertise in paid advertising platforms, including Meta Ads Manager, TikTok Ads, Google Ads, and YouTube Ads (GDN).
  • Solid understanding of performance marketing metrics, including CTR, CVR, CAC, ROAS, engagement rate, and conversion tracking.
  • Experience with digital analytics and reporting tools such as Google Analytics 4 (GA4), Looker Studio, Google Tag Manager, and Google Search Console.
  • Experience managing KOL, influencer, and creator campaigns, including campaign planning, talent coordination, budget management, and performance evaluation.
  • Strong analytical and strategic thinking skills, with the ability to translate data, audience insights, and market trends into actionable marketing strategies.
  • Proven ability to lead cross-functional teams and coordinate effectively with creative, content, design, video production, and external partners.
  • Excellent project management, communication, and leadership skills, with the ability to manage multiple campaigns and priorities simultaneously.
  • Adaptable, proactive, and comfortable working in a fast-paced, trend-driven, and dynamic creative environment.

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