Head of Sports Marketing

Responsibilities

Lead the development and execution of strategic marketing initiatives for Vidio’s sports portfolio to drive audience growth, user acquisition, engagement, brand equity, and commercial revenue. The role is responsible for turning sports IPs and tentpole events into high-impact consumer and business opportunities through integrated marketing, creative campaigns, partnerships, and data-driven strategy.

Sports & Consumer Insight – understands fan behavior, sports culture, and emerging trends.

Strategic Thinking – able to identify opportunities and develop differentiated marketing strategies.

Commercial Acumen – understands how marketing can drive acquisition, monetization, sponsorship, and revenue.

Data-Driven Decision Making – uses performance data, consumer insights, and market signals to optimize strategy.

Creative & Innovative Thinking – able to turn sports moments into compelling consumer experiences and new growth opportunities.

Partnership Management – capable of building mutually beneficial relationships across the sports ecosystem.

Execution Excellence – able to manage high-pressure, time-sensitive tentpole events. Resilience & Agility – able to adapt strategies quickly when audience behavior, market conditions, or external circumstances change.

Leadership & Influence – able to align diverse stakeholders and drive outcomes without relying solely on direct authority.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 8+ years of experience in marketing, preferably in sports, entertainment, media, digital platforms, FMCG, or consumer technology.
• Strong experience managing integrated marketing campaigns from strategy to execution.
• Demonstrated experience driving measurable business outcomes, particularly user acquisition, engagement, revenue, transactions, or brand growth.
• Strong understanding of digital and social media marketing, consumer behavior, and content ecosystems.
• Experience working with external partners, agencies, communities, influencers, sports rights holders, or commercial stakeholders.
• Strong analytical skills with the ability to turn performance data into strategic decisions.
• Strong project management, stakeholder management, and cross-functional leadership skills.