Product Manager, BNPL Acquisition

Job Description

Job ID: MJ000435

About The Team

Traveloka is looking for a Product Manager to grow PayLater acquisition in Indonesia. You will improve how customers discover, understand, apply for, and start using PayLater across relevant Traveloka journeys.

You will own the acquisition experience from entry point through application, approval, activation, and first successful transaction. You will use customer insights and funnel data to identify barriers, run experiments, and deliver sustainable growth while working within credit risk, compliance, and business guardrails.

Responsibilities

• Own the BNPL acquisition strategy and roadmap, aligned with PayLater and Traveloka business priorities.
• Improve the acquisition funnel across relevant customer journeys, including PayLater discovery, eligibility communication, application, approval, activation, and first transaction.
• Identify opportunities to reach and convert eligible customers through Traveloka product surfaces, campaigns, and relevant booking journeys.
• Partner with Design and Research to create clear, trustworthy experiences that help customers understand PayLater’s value, eligibility, terms, and next steps.
• Work with Engineering to define requirements and deliver reliable, scalable acquisition experiences across app and platform touchpoints.
• Partner with Marketing, Credit Risk, Data, Operations, Legal, and Compliance to align growth plans with approval quality, portfolio performance, operational readiness, and applicable regulations.
• Define success metrics and guardrails for acquisition initiatives, and use experiments and performance analysis to guide prioritization and iteration.
• Monitor funnel performance, diagnose drop-offs and customer friction, and translate findings into product improvements.
• Conduct customer, market, and competitor research to identify relevant opportunities in Indonesia’s digital lending and travel commerce context.
• Communicate product decisions, trade-offs, progress, and results clearly to stakeholders.
  
  

Requirements

• Bachelor’s degree or equivalent practical experience.
• At least 6 years of product management experience, including 3 or more years in fintech, PayLater, consumer lending, payments, or a related digital product.
• Experience owning a customer acquisition, onboarding, application, activation, or conversion funnel.
• Strong analytical skills, including the ability to define metrics, interpret funnel performance, and make data-informed product decisions.
• Demonstrated ability to take products from discovery through launch and ongoing iteration.
• Experience working closely with Engineering, Design, Data, and cross-functional business units.
• Strong problem-solving, prioritization, and communication skills.
• Familiarity with Agile product development practices.