Senior Performance Marketing (Rahasia Fragrance)

United Creative


Tanggal: 16 jam yang lalu
Kota: Pekerjaan jarak jauh, Pekerjaan jarak jauh
Jenis kontrak: Penuh waktu
Jarak jauh
Responsibilities

  • Own end-to-end paid ads across Meta Ads, Google Ads, TikTok Ads, Shopee Ads, TikTok Shop Ads, and other relevant channels.
  • Build monthly media plans, budget allocation, revenue forecasts, and channel-level performance targets.
  • Manage campaigns hands-on, including account structure, audience, bidding, budget pacing, optimization, and scaling.
  • Own key metrics including GMV/revenue, ROAS, MER, CAC/CPA, CVR, AOV, and contribution margin.
  • Continuously reallocate budget based on channel efficiency, marginal return, and profitability.
  • Build structured testing across creative, audience, offer, placement, bidding strategy, and campaign structure.
  • Monitor creative performance, identify winning assets, manage creative fatigue, and translate data into clear briefs for the Creative team.
  • Optimize conversion performance across ads, marketplace PDP, landing pages, and retargeting funnels.
  • Ensure accurate tracking through GA4, GTM, Meta Pixel/CAPI, TikTok Pixel, and marketplace analytics.
  • Reconcile platform reporting with actual sales and analytics data to evaluate true campaign performance.
  • Build weekly and monthly performance analysis covering actual vs target, key drivers, issues, and optimization actions

Requirements

  • 5+ years of hands-on performance marketing experience, preferably in e-commerce, retail, beauty, FMCG, or other high-volume consumer businesses.
  • Proven experience managing significant advertising spend across multiple performance channels.
  • Strong hands-on expertise in Meta Ads Manager, Google Ads, TikTok Ads, and marketplace advertising platforms.
  • Advanced understanding of media buying, attribution, conversion tracking, funnel analysis, and campaign experimentation.
  • Strong commercial understanding; able to evaluate performance beyond ROAS and connect advertising spend with revenue and profitability.
  • Comfortable working directly with large datasets, dashboards, spreadsheets, and performance forecasts.
  • Proven results in scaling revenue, improving ROAS/MER, reducing CAC/CPA, or improving marketing profitability.
  • Must be able to clearly demonstrate actual budgets managed, performance improvements achieved, and business impact delivered.

We are looking for a Lead Performance Marketing as a senior individual contributor to own end-to-end paid media performance across marketplace and off-platform channels. This role is highly hands-on and accountable for turning ad spend into profitable revenue growth.

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