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Pacifica Graduate Institute is a privately accredited graduate school located near the coastal community of Santa Barbara, CA. Pacifica offers masters and doctoral degrees in psychology, mythological studies, and humanities, and is currently seeking a Director of Marketing.
Understanding our Mission Statement and Core Values is essential to this position - https://www.pacifica.edu/about-pacifica/
The Director of Marketing we seek is a dynamic, creative person with the passion and skills to become a member of Pacifica's management team. The Director's primary responsibility is to craft and implement our multi-channel marketing strategy that reflects our unique mission and core values; this is done in accordance with the marketing plan and budget. The marketing department plays a vital role in bringing our mission and values to the larger world, helping to achieve evolving institutional goals. The Director of Marketing is responsible for evaluating the ROI and effectiveness of all marketing efforts including creative development, implementation and use of our website and social media channels. The Director of Marketing works closely with the Director of Admissions to drive leads and applications towards the Institute's enrollment goals, while also supplying the collateral needed by the Admissions Advisors. Working with faculty and staff, the director designs and measures digital initiatives and oversees the development and execution of online, video, print and multimedia marketing projects. These projects compliment and are coordinated with our retention efforts and thus are facilitated by empathic engagement with our student body. The Director of Marketing is responsible for budgets, reporting and integration with Institute leadership.
DUTIES AND RESPONSIBILITIES
â¢ Optimize Pacifica's brand website(s).
â¢ Review and regularly update all of Pacifica's marketing and admissions collateral.
â¢ Oversee the management of the Institute's social media platforms.
â¢ Work collaboratively with staff, faculty, and administration to produce high quality support and engaging customer-related materials.
â¢ Responsible for all lead generation and inbound marketing campaigns.
â¢ Work collaboratively to develop content for the Pacifica Post.
â¢ Responsible for promoting admissions and Retreat events.
â¢ Oversee the Institute's customer relationship management (CRM) software.
â¢ Help organize and develop Pacifica's video center and mirrored video channels.
â¢ Monitor and create opportunities for expanding Pacifica content channels / online communities.
â¢ Help coordinate the videography and archiving of all Pacifica events.
â¢ Implement quantitative reporting metrics for online marketing campaigns.
â¢ Manage the day-to-day operations of marketing staff.
â¢ Mentor marketing and admissions staff.
â¢ Work with the Director of Admissions in preparing, assessing and modifying departmental goals and strategies that lead to fall and spring enrollment.
â¢ Develop technology that will keep Pacifica Graduate Institute at the forefront of emerging marketing.
â¢ Work with Pacifica's management team to build recruitment strategies and interpret on-route weekly reporting.
â¢ Research and pursue new markets; refine targeted marketing
â¢ Create and support travel opportunities for faculty and Admissions Advisors.
â¢ Actively participate in the President's Council, coordinating with other departments and integrating into the overall workflow of the institution.
â¢ Lead, supervise and train all marketing staff.
â¢ Assign tasks and daily duties to achieve departmental goals; monitor progress in accomplishing these tasks and duties on a regular basis.
â¢ Evaluate staff performance and file all necessary paperwork.
â¢ Assign performance increases when necessitated.
â¢ Oversee staff schedules to ensure office is staffed during key periods.
â¢ Participate in hiring decisions, offer feedback and guidance when needed, and recommend discharge if appropriate.
A strong background in marketing with a minimum of 3 to 5 years leading a department, preferably in an education setting. Proven writing and editing ability with technological expertise and social media savvy, able to reach diverse audiences. Previous CRM experience a plus. Good organizational skills and the ability to work with deadlines.
Ability to work in a team environment, good communication skills and a willingness to learn.
EDUCATION and/or EXPERIENCE
â¢ Bachelor's degree required, MA preferred
â¢ 3 to 5 years as a marketing executive, higher education experience preferred.
â¢ Strong background in digital marketing and customer service.
â¢ Experience in all social media platforms.
â¢ Excellent writing, research, and editing skills.
â¢ Excellent project management and organizational skills.
â¢ Able to interface with number of different departments and people
â¢ Strong team player with excellent interpersonal skills both verbal and written
â¢ Able to problem-solve while maintaining creativity
â¢ Interest in or knowledge of Depth Psychology a definite plus.
â¢ Strong Microsoft Office computer skills
â¢ Experience with CRMs
â¢ Demonstrated proficiency with content management systems and basic HTML, CSS
â¢ Experience with developing content for delivery on different digital platforms
â¢ Competency with WordPress.
Pacifica Graduate Institute is an Equal Opportunity/Affirmative Action Employer advancing inclusive excellence. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by nondiscrimination policy.
We offer a full benefits package.
Please submit a cover letter, three professional references, salary history and your resume for review and consideration.
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