Senior Manager, Demand Generation - #19503320


Date: Dec 26, 2020
City: New York, NY
Contract type: Full time


VTS is commercial real estate's leading leasing, marketing and asset management platform where deals happen and real-time data comes to life. The VTS Platform captures the largest first-party data source in the industry, which delivers real-time insights that fuel faster, more informed decision making and connections throughout the deal and asset lifecycle. VTS Data, the industry's only forward-looking market dataset, and VTS Market and Marketplace, the industry's first integrated online marketing solution, give landlords, brokers, and tenants unparalleled visibility into real-time market information and the direct connectivity to execute deals with greater speed and intelligence at every point in the planning, marketing, leasing, and asset management cycle.

More than 60% of Class A commercial space in the US and 12B square feet of commercial real estate globally is managed on the VTS platform. Our user base includes over 45,000 CRE professionals including respected industry leaders like Blackstone, Brookfield Properties, LaSalle Investment Management, Hines, Boston Properties, Oxford Properties, JLL, and CBRE.

We recently made the Forbes Cloud 100 list of the hottest private cloud companies, and were named one of Crain's best places to work! Our headquarters are in NYC, but we have hubs in other major US cities, Toronto, CA, and London, UK.

Learn more at or follow us on Instagram (@WeAreVTS), Twitter (@WeAreVTS), or LinkedIn.

Are you wondering about how VTS has adapted to a WFH environment? Read our blog post here to find out!

How does this Position help VTS Succeed?

We're looking for a high-performing demand generation expert to join our world-class Marketing team. As the Senior Manager of Demand Generation, you'll be responsible for leading the strategy, creation, and execution of integrative campaigns that support the business objectives and aggressive revenue goals of VTS' core software business. From digital to direct mail, you'll deploy creative tactics across the entire buying cycle that drive demand and accelerate deals.

Reporting into the Senior Director of Demand Generation, you'll work amongst a talented team of high-performing marketers who are making a big impact at VTS. Expect to be set up for success starting on Day 1 — you'll have access to best-in-class marketing tech and a solid budget to power your campaigns.

This is the perfect opportunity for an experienced, results-driven marketer who's looking for a new challenge in a creative role in which they're able to expand their strategic skillset and make a direct and measurable impact to the company's bottom line.

What Makes This Job Awesome?

  • Own campaign strategy and execution for an entire segment of the VTS software business. You'll be the marketing owner, working closely with Sales and Marketing leadership to develop and manage campaigns that meet business objectives.

  • Support Marketing and Sales leadership with quarterly pipeline forecasting and performance insights

  • Manage marketing programs that manage the entire buying cycle, from acquisition to close, driving pipeline growth and improving pipeline velocity

  • Create and execute end-to-end integrative campaigns across on and offline channels including advertising, email and direct mail

  • Collaborate with Marketing Operations to continuously improve the health of our target contact and account database

  • Measure and analyze program performance regularly, adjusting tactics as required to ensure results are achieved and goals are exceeded

  • Work in partnership with the SDR manager and Sales leadership to maintain alignment through consistent reporting, feedback and campaign playbooks

  • Participate in improving internal campaign production workflows — continuously recommend new technology and processes to improve campaign effectiveness and team efficiency

  • Measure and analyze program performance regularly, adjusting tactics as required to ensure results are achieved and goals are exceeded

What Makes You a Great Fit?

  • 5-7 years of B2B marketing experience in a demand generation role at a growing B2B SaaS organization

  • Proven experience in leading both strategy and execution of ROI-based marketing programs

  • Proven experience with account-based marketing strategies, tactics and tools

  • Deep familiarity with Marketo and SFDC and ability to own marketing campaign automation

  • Strong analytical skills and ability to analyze and report on program effectiveness and ROI

  • Excellent project management, time management and organization skills

  • Effective communicator with strong presentation skills

  • Creative, out-of-the-box thinker

  • Collaborative, flexible attitude — you thrive working in energizing, fast-paced environments

What VTS Values & How We Show It:

  • Strive for Excellence - We know your potential is unlimited. Take advantage of our executive coaches and our training and career development programs available to all employees!

  • Be Customer Obsessed - We're employee obsessed too! VTS offers competitive compensation, comprehensive health benefits (including dental and vision), pre-tax commuter benefits, and a 401(k) plan. Not to mention the fun stuff - monthly happy hours, wellness events, clubs, and team lunches!

  • Be Curious - Benefit from a culture that promotes new learning. VTS offers an education stipend to all employees!

  • Move as One - We work in an open floor plan to promote cross-functional collaboration.

  • Take Ownership - Be an owner of the company you're building with our equity packages.

  • Appreciate the Difference - VTS embraces and celebrates diversity. We understand the importance of a strong work-life balance. We offer a flexible PTO policy, generous family leave program, and more!

VTS embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

All your information will be kept confidential according to EEO guidelines.

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