Regional Marketing Manager - Access Control Products - #19543760
Bosch Security Systems is a leading global supplier of security, safety, and communications products and systems. Protecting lives, buildings and assets is the major aim. The product portfolio includes video surveillance, intrusion detection, fire detection and voice evacuation systems as well as access control and management systems. Professional audio and conference systems for communication of voice, sound and music complete the range.
Fairport, NY is the headquarters for the Bosch Security Systems sales organization in the United States and serves as the primary site for research and development, engineering, quality and product management for intrusion detection systems, including state-of-the-art sensors, control panels, communicators and more.
The position is responsible to define and implement the regional BU marketing strategy for the Access Control portfolio in North America. The role ensures that products are successfully introduced and marketed throughout the entire life cycle to drive sustainability and growth. The role is focused on growing BU market shares for Access Control and ensuring achievement of BU turnover and margin targets for the portfolio in the region.
Responsible for Access Control turnover and IM margin for North America
Develop and implement the regional market strategy for our Access Control Portfolio
Inform, support and challenge regional sales team on the specific product group
Analyze BU market situation and take actions through price, position, and product to gain market share and improve market positioning
Be the recognized NA regional domain expert for Access Control for BT
Conduct competitive and market analyses and provide related response strategies
Ensure and support the definition and implementation of the commercial training and certification plan (yearly plans, new launches), and provide input for development of BU specific commercial training material
Conduct commercial training sessions regularly and ensure training success for both internal associates and customers.
Contribute to product and services development by anticipating market trends, end-user and customer needs
Provide prioritized and vetted market requirements, needs, and use cases to the MKP/ENG team to support creation of a market-driven roadmap.
Support Product Introduction Process (PIP) on all defined process steps covering product launch in the region (create launch plan, run launch, and evaluate)
Contribute to initial product pricing and manage price maintenance and repositioning
Develop and execute promotion plan for Access Control for the North America region
Support sales and business development with customer management/customer visits
Manage product and portfolio life cycle and regional demo stock
Coordinate and support regional inventory sell-off programs (EOL, excess inventory)
Provide input for business planning and regular review of planning/forecasting
Ensure spot pricing process and actively be involved in decision process
Observe the market to ensure together with MKP that our regional product offer is compliant with legal requirements in the field
Bachelor's degree in Business Management, Marketing or Communications
7+ years’ experience in product marketing in the electronic Access Control domain
Demonstrated ability to work collaboratively, preferably in a global business setting
Strong verbal, written communication skills
- Experience in the Electronic Access Control industry is extremely desirable
Experience marketing security or other complex commercial electronic products
An entrepreneurial mindset and results orientation is a must.
Ideal candidate needs to be comfortable working in a matrixed organization requiring a high level of independence and informal leadership skills
By choice, we are committed to a diverse workforce - EOE/Protected Veteran/Disabled.
BOSCH is a proud supporter of STEM (Science, Technology, Engineering & Mathematics) Initiatives
FIRST Robotics (For Inspiration and Recognition of Science and Technology)
AWIM (A World In Motion)
Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization unavailable.