The Product Manager-Digital Marketing will oversee marketing campaigns for hundreds of live shows and venues within assigned region. The incumbent will be in constant communication with regional marketers, Talent Buyers and local leadership in order to oversee execution of best practices across email, social, media buying, Customer Relationship Management, reporting, etc. The Digital Project Manager is responsible for training local marketers as well as managing multiple budgets at once and placing media that optimizes for right message, right time, right consumer, to drive ticket sales. The Digital Project Manager is responsible for reporting on return on investment / return on advertising spending, understanding success metrics, and leveraging centralized tools where appropriate.
Essential Duties:Lead and create email marketing campaigns and edit content to ensure a positive online image. Create plan on allocated amounts for each campaign and budget accordingly.
Identify and manage cross-project dependencies. Consolidate, communicate and manage all issues and risks affecting the marketing campaign. Communicate project status to project participants and stakeholders accurately and on time.
Partner with media team to book and execute media buys, optimize ticket sales, and report on success.
Collaborate with venues to develop long term marketing initiatives and communicate with local marketing teams to plan shows and tours.
Work with the Creative department to create unique assets and develop image for tour/show/venue.
Analysis and Reporting: compile relevant demographic data to marketing teams and talent buyers in order to drive the most profitable ticket sales and successful marketing campaigns.
Required Qualifications:A minimum education level of: Bachelor of Arts/Sciences Degree (4-year) in Marketing or related fields
4 Years of related work experience
Knowledge and experience working in omni-channel digital marketing
Demonstrates creativity and documented immersion in Social Media
Functional knowledge and/or personal experience with WordPress
Proficiency with Microsoft Office (Outlook, Word, Excel); and ability to learn required business systems
Demonstrates winning Social Customer Service techniques with great ability to identify potential
Proficient in content marketing theory and application
Experience sourcing and managing content development and publishing
Exhibits the ability to switch from the creative side of marketing to analytical side, ability to prove ideas are analytically sound
Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google +Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios
Maintains excellent writing and language skills
Experience buying digital media and executing a digital media plan
Excellent at building and maintaining sales relationships online and offline
Team player with the confidence to take the lead and guide other employees when necessary (ie: content development, creation and editing of content, and online reputation management)
Analytical in nature using data to drive decisions
Proficient in excel (model building a plus)
Ability to multitask and exceptional organization skills in order to manage multiple campaigns
Preferred Qualifications:Advanced degree
Understanding of data architecture
Experience in the music industry and live entertainment
AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside his/her normal description.
Position Type: Regular
Employment Type: Full Time
Travel Required: 10% - 25%
Shift:Req Create Date: 11/14/17
Requisition #: LIV5723