Assistant Brand Manager Japanese Speaker

Job Description:

• Assist in developing and implementing brand strategies across a portfolio of products to achieve business and marketing objectives.
• Coordinate and execute marketing activities, including campaigns, promotions, events, and brand initiatives.
• Collaborate closely with distributors, retailers, HoReCa customers, and internal sales teams to ensure effective market execution.
• Maintain brand guidelines and ensure consistent communication.
• Prepare reports, support budgeting processes, and monitor brand performance and key marketing metrics.
• Support product launches, especially adapting Japanese brands to local markets.

Minimum Qualifications: Qualifications

• Bachelor’s degree in Marketing, Business Administration, International Business, or related fields is preferred.
• Proficient in Japanese language (preferably JLPT N2–N1) for business communication and coordination purposes.
• Good command of English, both written and spoken, to support international communication.
• Strong understanding of Japanese culture and branding philosophy, including concepts such as minimalism, craftsmanship, seasonality, and storytelling.
• Minimum 1–3 years of experience in Marketing, Brand Management, or Trade Marketing roles.
• Prior experience in FMCG, alcoholic beverage, beauty, retail, or related industries is preferred.
• Detail-oriented with strong attention to brand consistency and execution quality.
• Highly organized with the ability to manage multiple brands and projects simultaneously.
• Adaptable and capable of balancing global/Japanese HQ expectations with local market needs and realities.
• Creative mindset combined with a data-driven approach to decision-making.

Nice to Have / Added Advantage:

• Experience handling Japanese products or brands, especially sake, food, beverages, or lifestyle products.
• Understanding of import/export processes and distribution channels.
• Experience in managing events, activations, product tastings, promotions, or exhibitions.