Content Manager

Job Description

As a Content Manager, you will be responsible for developing and executing content strategies that strengthen our brand, engage audiences, and support business growth. You will work closely with cross-functional teams to ensure every piece of content delivers impact and aligns with our business objectives.

Key Responsibilities

• Develop and execute a content strategy that supports brand awareness, audience engagement, lead generation, and business growth.
• Plan, create, and manage content calendars across social media, LinkedIn, website, email marketing, and other digital channels.
• Identify audience insights, market trends, and content opportunities to strengthen our brand presence.
• Ensure consistent brand voice, messaging, and quality across all content platforms.
• Collaborate with designers, videographers, marketers, and other stakeholders to deliver impactful campaigns.
• Lead and manage content creators, freelancers, agencies, and creative partners.
• Track content performance using analytics and continuously optimize content based on insights.
• Improve content production processes to enhance efficiency, quality, and scalability.

Minimum Qualifications: Minimum Qualifications & Experience

• Bachelor's Degree in Marketing, Communications, Journalism, English, Business, or a related field.
• Minimum 3 years of experience in Content Marketing, Content Strategy, Digital Marketing, Social Media, Copywriting, or a related role.
• Proven experience managing content across multiple platforms, particularly LinkedIn and other social media channels.
• Strong portfolio demonstrating content creation, copywriting, storytelling, and campaign execution.
• Ability to personally create high-quality content, not just manage others who create it.
• Strong understanding of audience research, content planning, content strategy, and digital marketing trends.
• Experience building personal branding, thought leadership, employer branding, or LinkedIn content strategies is highly preferred.
• Experience leading content teams, freelancers, agencies, or creative collaborators.
• Strong analytical, project management, and stakeholder management skills, with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills in Bahasa Indonesia and English.

We believe that the best and most successful people are 'students' of their fields who are find happiness in the constant pursuit of growth, professionally and personally - a lifelong learner. The faster the world around us changes, the more important it is to be a lifelong learner in order to stay competitive. Lifelong learning comprises four soft skills (Communication, Critical Thinking, Collaboration, Creativity) and four mindset attributes (Curiosity, Initiative, Persistence, Adaptability). All of these are relevant across disciplines and professions. Gentem Indonesia Lifelong Learning (GILL) Group's mission is to cultivate lifelong learning from an early age in order to increase the competitiveness of Indonesians. GILL delivers premium, efficacious learning outcomes through exclusive partnerships with world-leading content providers and is heavily technology-enabled under separately branded businesses - Wall Street English, Genstarkids, and INDIES (Independent International Education Solutions). GILL Group was established with the acquisition of the Wall Street English Indonesia business in 2016 and now has over 5,000 active members learning online and in-center across its 11 locations. Genstarkids was launched in October 2025 with the first studio in Bintaro and the second in Cikarang. INDIES was soft-launched in June 2024. GILL also provides IELTS test prep courses as well as business english courses (professional skills) to both retail and corporate customers. Our corporate customers include blue-chip multinational companies as well as large local conglomerates.