Digital Lifestyle & Loyalty ICT - Ecosystem

Description

Job Purpose

Drive premium subscriber acquisition, maximize ARPU, and establish extreme customer stickiness by integrating world-class consumer ICT services into the telco’s core offerings. This role serves as the commercial lead for strategic partnerships with global tech giants (e.g., Apple, Google, Alibaba), successfully monetizing personal cloud storage, consumer AI, and premium entertainment ecosystems to position the telco as the ultimate gateway for advanced digital lifestyles.

Main Responsibility

Strategic ICT Partnership Management: Lead end-to-end commercial relationships and contract negotiations with global tier-1 technology partners (such as Apple for iCloud+/Arcade/TV, Google for Gemini/Cloud, and Alibaba for Personal Data Storage). Secure favorable revenue-share models, volume commitments, and exclusive B2C propositions.

Bundling & Proposition Development: Design and execute high-yield commercial bundles that integrate core telco connectivity with premium ICT services alongiside with Segment team. Develop hard-bundles, add-ons, and freemium-to-premium upgrade paths for consumer AI, cloud storage, and Apple ecosystem services to drive significant ARPU uplift.

Churn Mitigation via Ecosystem Stickiness: Capitalize on the inherently high retention value of personal data storage and integrated tech ecosystems. Collaborate with Customer Value Management (CVM) to target high-value subscriber segments, using ICT bundles as a strategic tool to heavily reduce churn and increase Customer Lifetime Value (CLV).

Joint Go-To-Market & Campaign Execution: Orchestrate co-branded marketing campaigns leveraging the intellectual property (IP) and Marketing Development fund of global tech partners. Align with internal marketing and GTM teams to ensure successful launches that drive mass adoption of consumer ICT services.

Cross-Functional Technical Integration: Serve as the business sponsor for the seamless technical onboarding of global ICT platforms. Work intimately with IT, Billing, and Network teams to ensure frictionless API integrations, automated provisioning, and a zero-defect billing experience for complex digital subscriptions.

Key Output

Premium Revenue & ARPU Growth: Achievement of targeted gross revenue and a measurable, sustained uplift in Average Revenue Per User (ARPU) directly attributed to the adoption of standalone and bundled consumer ICT services.

Maximized Subscriber Stickiness (Reduced Churn): A definitive, measurable drop in subscriber churn among the cohort of users actively engaging with highly retentive services like personal cloud storage and Apple ecosystem bundles.

Commercial Agreements: A finalized, active portfolio of profitable contracts with global tech mega-brands, featuring optimized commercial terms, margin protection, and robust joint-marketing commitments.

Scaled Consumer ICT Penetration: A defined percentage increase in subscriber attach rates and Monthly Active Users (MAU) for personal AI tools, cloud storage, and premium ecosystem subscriptions across the telco’s customer base.

Key contact relationship internal

• Segment Team: Product Construct, Bundling Design & Pricing Alignment
• Marketing: Marketing investment, campaign strategy
• ITBP: Integration & technical enablement
• Finance: Commercial evaluation and new revenue stream validation
• MSA: Performance & Analytics
  
  

Key contact relationship External

• Ecosystem Partners: Agreement, MOU
  
  

Qualification

S1 (Strata 1) degree in Marketing is minimum requirements.

S2 (Strata 2) degree in Marketing is preferred

Minimum 5-7 Years experience in Telecommunication, Sales & Distribution, Business Administration roles

Employment Status: Permanent (P)