Digital Marketing Intern

Build What Matters. Grow Beyond Limits.

DOKU is where innovation meets real impact, creating seamless, secure payment experiences for millions, every day.

Job Title : Digital Marketing Internship

Job Summary : This role focuses on the intersection of paid media and organic acquisition. You will gain hands-on experience managing paid ad campaigns, optimizing website visibility through keyword strategy, and analyzing competitor landscapes using enterprise tools like Google Analytics 4 (GA4) and SEMrush.

Job Responsibility :

• Paid Media Campaign Support
• Support the execution and monitoring of paid performance activities across key marketing communication campaigns (e.g., Google Ads, Meta, LinkedIn).
• Assist in A/B testing creative assets and ad copy to improve click-through and conversion rates.
• Track daily spend and pacing to ensure campaigns remain on budget.
  
  

SEO & Organic Acquisition

• Assist in paid keyword management (negative keyword refinement, search term analysis) to inform and boost organic search performance.
• Conduct keyword gap analysis to identify opportunities for website content optimization.
• Collaborate with the content team to align high-intent keywords with landing page development
  
  

Audience & Market Strategy

• Help build market intent segmentation models to target users based on their purchase readiness and browsing behavior.
• Analyze audience performance data to refine targeting parameters for both paid social and paid search campaigns.
  
  

Competitive & Performance Analysis

• Conduct competitor brand performance analysis using Google Analytics 4 (GA4) and SEMrush.
• Generate reports on competitor share of voice, top-performing keywords, and traffic trends.
• Translate raw data into actionable insights and visual presentations for the marketing team
  
  

Technical Competency :

• Analytics: Basic understanding of digital marketing metrics (CTR, CPC, ROAS, Impression Share, Bounce Rate).
• Tool Knowledge: Familiarity with or willingness to learn Google Analytics 4 (GA4) and SEMrush (or similar tools like Ahrefs, Moz).
• Excel/Sheets: Proficiency in spreadsheets (pivot tables, VLOOKUPs) for data sorting and reporting.
• Curiosity: A strong desire to understand why a campaign performed well or poorly, not just how to launch it.
  
  

Soft Competency :

• Good communication skills (both written and verbal).
• Strong time management skills and ability to work with deadlines.
• A proactive, eager-to-learn, and adaptable mindset.
  
  

Job Specification :

Currently pursuing or fresh graduates from a Bachelor’s degree in Marketing, Business, Communications, Economics, or a related field (or recent graduate)Strong interest in Learning & Development, Training, and Employee Growth.

Be part of a team shaping what’s next.

Explore opportunities at doku.com/career.