Digital Marketing Lead

About us:

Populix is a consumer insights platform that helps businesses connect with its database of respondents and provides them with insights to understand the preferences of Indonesian consumers better. Populix has a pool of over 1,000,000 diverse, readily accessible, and highly-qualified respondents across Indonesia. Its products range from intensive research studies to simple surveys and can be arranged on a project or subscription basis. Focusing on Indonesian consumers being super sticky to their phones, Populix facilitates a diverse range of data collection methods via its mobile app.

What you will do:

• Drive Digital Growth
  Lead performance marketing, social media, and KOL strategies to increase brand awareness, user acquisition, and revenue.
• Own SEO & Organic Acquisition
  Develop and execute SEO initiatives to improve search visibility, organic traffic, and lead generation.
• Manage Lead Generation & Conversion
  Optimize the entire marketing funnel, from campaign execution to website conversion and customer acquisition.
• Leverage Data & Analytics
  Monitor marketing performance, measure ROI, and provide insights to improve channel effectiveness and budget allocation.
• Lead Growth Initiatives & Collaboration
  Partner with cross-functional teams to execute integrated campaigns, support product launches, and identify new growth opportunities.

• Bachelor's degree in Marketing, Business, Communications, or related fields.
• 3+ years of hands-on experience in Performance Marketing, Social Media Marketing, and KOL/Influencer Marketing, with a proven track record of driving user acquisition, engagement, and measurable business growth.
• Strong experience in SEO strategy, keyword research, technical SEO, and content optimization.
• Hands-on experience managing Google Ads, Meta Ads, LinkedIn Ads, and other paid media platforms.
• Experience using Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, or similar analytics tools.
• Strong analytical mindset with experience interpreting marketing data and making data-driven decisions.
• Experience conducting A/B testing and conversion rate optimization.
• Understanding email marketing, marketing automation, and attribution models is a plus.
• Excellent project management and cross-functional collaboration skills.
• Strong communication and presentation abilities.

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