Head of Marketing (Batu Pahat) New

• Develop and execute the overall marketing strategy for residential, commercial, mixed-use, and township developments to achieve sales, branding, and business growth objectives.
• Lead the planning and execution of property launches, marketing campaigns, promotional events, and customer engagement initiatives to maximize project awareness and sales performance.
• Formulate branding, positioning, and go-to-market strategies for new developments by analyzing market trends, customer insights, and competitor activities.
• Manage the annual marketing budget, ensuring efficient allocation of resources and maximizing return on marketing investment (ROMI).
• Collaborate closely with Sales, Product Development, Project Planning, and Design teams to ensure product offerings align with market demand and customer expectations.
• Drive digital marketing initiatives, including social media, search engine marketing (SEM), search engine optimization (SEO), website management, CRM, and lead generation campaigns to enhance brand visibility and customer acquisition.
• Oversee the development of marketing collateral, advertising materials, public relations activities, media partnerships, and corporate communications to strengthen brand presence.
• Conduct market research, feasibility studies, and customer behavior analysis to support pricing strategies, product planning, and future development decisions.
• Build and maintain strong relationships with advertising agencies, creative partners, media, property portals, and external stakeholders to ensure effective campaign execution.
• Lead, mentor, and develop the marketing team while establishing performance metrics, monitoring campaign effectiveness, and continuously improving marketing strategies to achieve the company's sales and business objectives.

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