KOC Specialist

MANUSA


Tanggal: 1 minggu yang lalu
Kota: Bandung, West Java
Gaji: Rp 5.000.000 - Rp 7.000.000 per bulan
Jenis kontrak: Penuh waktu
Responsibilities

  • Create KOC plans strategies that align with campaign objectives and brand needs, while actively tracking social media shifts, digital platforms, and user-generated content (UGC) trends.
  • Find and onboard the right KOCs for the target audience, and keep the KOC database updated.
  • Cultivate positive connections with the KOC community to boost engagement and loyalty, supported by seamless communication with internal teams.
  • Partner closely with Account, Creative, and Project Management teams to execute campaigns, craft precise creative briefs, manage project timelines, and monitor daily KOC activities.
  • Supervise and review all KOC deliverables prior to posting to ensure that the content strictly complies with campaign briefs and brand guidelines.
  • Analyze campaign KPIs (reach, engagement, conversion, GMV) to generate insightful performance reports with future recommendations. Handling essential admin duties as agreements, documentation, and payment requests.

Requirements

  • Bachelor’s degree (S1) in Marketing, Communications, Public Relations, Business, or a related field.- Minimum of 1 year experience as a KOC Specialist, Influencer Coordinator, or in a similar social media marketing role.
  • Understanding of major social media platforms (TikTok, Instagram, Lemon8, Shopee) along with their respective content trends, features, and algorithms.
  • Good interpersonal and communication skills.
  • Strong analytical mindset with the ability to track campaign KPIs (reach, engagement, conversion, GMV) and translate data into insightful reports.
  • Highly organized, detail-oriented, and trend-savvy, with strong negotiation skills to handle campaign administration and deadlines effectively.
  • Willing to be place in Bandung.

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