Officer-Corporate Brand Operations & Performance

Role Purpose

Corporate Brand Operations & Performance provides hands-on operational and analytical support to ensure the seamless execution, governance, and tracking of corporate brand initiatives. Acting as the operational engine of the Corporate Brand Management team, this role is responsible for maintaining brand asset integrity, supporting end-to-end campaign tracking, compiling multi-channel brand performance data, and facilitating smooth cross-functional coordination

Scope of Work

Area Of Responsibilities

Key Activities

Brand Governance & Digital Asset Management

• Maintain, organize, and update the central Digital Asset Management (DAM) library.
• Perform routine brand compliance spot-checks across collateral, templates, and touchpoints.
• Log and follow up on brand guideline deviations with internal teams.
  
  

Campaign Operations & Timeline Tracking

• Track end-to-end campaign milestones against master project schedules.
• Monitor agency and cross-functional deliverable timelines, flagging potential delays early.
• Coordinate logistics for approvals, administrative sign-offs, and documentation.
  
  

In-Market & Regional Visibility Audits

• Collect and consolidate visibility reports and proof-of-execution photos from Regional Circles and channels.
• Identify visual merchandising and branding inconsistencies in regional rollouts.
• Maintain a structured visibility issue log.
  
  

Data Collation & Performance Reporting

• Gather brand and campaign performance data from media agencies, digital dashboards, and research partners.
• Maintain and update monthly brand KPI tracking sheets with high accuracy.
• Assist in drafting executive-ready presentation slides and monthly reporting packs.
  
  

Cross-Functional & Administrative Coordination

• Coordinate operational cadences, distribute meeting minutes, and track follow-up action items across Circles and agencies.
• Support procurement operations (e.g., PR/PO tracking, invoice verification, vendor liaison).
  
  

Requirements

Qualification:

Bachelor’s degree in Marketing, Communications, Business Administration or a related discipline.

Related Experience

Typically 2–4 years in brand operations, marketing coordination, reporting or related roles; equivalent capability considered.

Skills

• Brand Stewardship: Solid foundational understanding of brand identity systems, design consistency, and guideline governance.
• Data & Tool Literacy: High proficiency in Microsoft Excel/Google Sheets (pivot tables, basic formulas) and PowerPoint/Google Slides.
• Experience with Project Management tools (e.g., Asana, Trello, Jira) and DAM systems is an advantage.
• Project Coordination: Strong organizational skills with the ability to track multiple operational workstreams simultaneously.
• Communication: Clear written and verbal communication skills in both English and Bahasa Indonesia.
• Meticulous Attention to Detail: High standard of accuracy in data reporting, proofreading brand assets, and tracking deliverables.
• Execution Discipline & Ownership: Proactive follow-through on action items without requiring constant supervision.
• Agility & Collaboration: Adaptable team player capable of engaging effectively with cross-functional partners and external vendors.
• Problem-Solving Mindset: Resourceful in identifying operational bottlenecks and proposing practical solutions to supervisors.