Product Marketing Specialist

Hebe Beauty Indonesia


Tanggal: 13 jam yang lalu
Kota: Pekerjaan jarak jauh, Pekerjaan jarak jauh
Gaji: Rp 7.000.000 - Rp 8.500.000 per bulan
Jenis kontrak: Penuh waktu
Jarak jauh
Responsibilities

  • Market & Competitor Analysis
  • Monitor beauty market trends, competitor activities, viral products, and content movements across TikTok, e-commerce, and offline channels.
  • Conduct competitor benchmarking including pricing, content angle, bundle strategy, and hero claims.
  • Collect and summarize market insights into actionable recommendations.
  • Business & Product Support
  • Identifying growth opportunities for categories and hero products.
  • Support performance tracking and product-related analysis to help business decision-making.
  • Help connect product positioning with channel performance and market demand.
  • Content & Channel Support
  • Monitor trending content angles and consumer interests across social media platforms.
  • Identify potential content hooks, viral angles, and product communication opportunities.
  • Support KOL/content briefing preparation aligned with product strategy and channel trends.
  • Help ensure product messaging is relevant to target consumers and platform behavior.

Requirements

  • 1–3 years of experience in beauty, cosmetics, or digital marketing is preferred, especially in skincare products.
  • Strong interest in beauty trends, TikTok content, and social commerce.
  • Good analytical and structured thinking skills.
  • Strong communication and coordination skills.
  • Able to manage multiple tasks and work in a fast-paced environment.
  • Familiar with TikTok, Instagram, Shopee, and e-commerce ecosystems.

Cara melamar

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Posting CV

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