Regional Retail Head - Sumatra

The Regional Retail Head - Sumatra role offers an opportunity for an experienced, hands-on leader to oversee sales operations and drive business growth for a leading company in the retail industry specialising in wellness products. The position plays a critical part in shaping retail sales strategies, expanding market reach, and ensuring consistent performance across dealer networks, showrooms, and modern trade channels.

Responsibilities

• Develop and execute retail sales and distribution strategies across dealer, showroom, and e-commerce channels to achieve regional targets
• Lead sales execution and continuously expand market share in Medan and surrounding areas
• Strengthen dealer networks and ensure strong penetration across local retail channels
• Monitor channel performance, identify gaps, and implement corrective actions to maintain progress against targets
• Drive cost control and operational efficiency across all retail operations
• Identify new market opportunities in the household, hospitality, and corporate sectors for wellness products
• Coach and motivate sales managers to deliver results through market penetration, marketing optimisation, and cross-selling initiatives
• Collaborate closely with Head Office on policies, budgets, sales reporting, and people development
  
  
  
  

Requirements

• Bachelor’s degree in marketing, management, or a related field
• 10+ years of sales experience specialising in retail and wellness products, with at least 5 years in a managerial role
• At least 5 years of hands-on sales experience in Medan, with strong knowledge of the local retail market, customer behaviour, and business dynamics
• Proven track record of leading large teams and consistently achieving sales targets
• Hands-on and commercially driven leadership approach, with the ability to work closely with frontline teams, build dealer relationships, and translate strategy into results
  
  
  
  

About the company

A company in the health and wellness retail sector. The organisation provides consumer products designed to support wellbeing and comfortable living through retail and distribution channels across the country.