Regional Sales Manager - West

Location: Batam

Function/Department: Sales/Regional Sales West

Job Level: Sr. Manager

Tools Provided: Laptop,Car Operational

Contract: Full-time

About Multi Bintang Indonesia

We are the pioneer of the beer industry with more than 90 years of heritage in Indonesia. As part of The HEINEKEN Company, we brew and market iconic brands including BINTANG, Indonesia’s most loved beer, Heineken, the world’s leading international premium beer brand, as well as BINTANG Crystal, BINTANG Anggur Merah, BINTANG Arak Jeruk & Madu, and BINTANG 0.0.

Guided by our purpose “Brewing the Joy of True Togetherness to Inspire a Better World”, we combine strong brands, innovation, and passion for consumers to create meaningful experiences across Indonesia.

Join us and grow your career in a dynamic environment where your ideas can help shape the future of our business.

About The Job

We are looking for a Regional Sales Manager to lead one of our strategic sales regions and drive sustainable business growth through strong commercial leadership, execution excellence, and high-performing distributor partnerships.

In this role, you will be responsible for translating commercial strategies into market execution, building winning sales organizations, and delivering superior business performance across diverse channels and territories.

If you are passionate about leading teams, navigating complex market dynamics, and driving growth through both people and partnerships, this role offers an opportunity to make a direct and visible impact on the business.

Job Purpose And Impact

Drive sustainable regional business growth by delivering commercial performance, developing high-performing sales teams, and strengthening distributor and customer partnerships. This role plays a critical role in ensuring excellent execution in the market while building future-ready sales capabilities and long-term competitive advantage.

Main Responsibilities

• Deliver Sustainable Business Growth Lead the achievement of regional volume, revenue, market share, and profitability targets. Translate business priorities into effective regional sales strategies and execution plans. Identify growth opportunities and implement initiatives to accelerate business performance across channels and territories.
• Drive Execution Excellence Ensure consistent execution of commercial priorities, sales standards, and outlet activation programs across the region. Drive outlet coverage effectiveness, sales force productivity, distribution quality, and execution discipline. Monitor performance indicators and implement corrective actions to maximize market opportunities.
• Strengthen Distributor and Customer Partnerships Build and maintain strong relationships with distributors and key customers to support long-term business growth. Drive distributor capability, operational excellence, and commercial effectiveness. Ensure alignment between distributor execution and company growth objectives.
• Lead and Develop High-Performing Teams Lead, coach, and develop a multi-layer sales organization to build a strong performance culture. Drive employee engagement, capability development, succession planning, and talent growth. Foster collaboration and accountability across teams to deliver business objectives.
• Optimize Commercial Resources Effectively manage commercial investments, people, assets, and resources to maximize return on investment. Drive productivity improvement initiatives and ensure efficient resource allocation across the region.
• Foster Cross-Functional Collaboration Partner closely with Trade Marketing, Revenue Management, Supply Chain, Finance, and other functions to deliver integrated commercial plans. Provide market insights and customer feedback to support strategic business decisions and commercial innovation.
  
  

CANDIDATE CRITERIA

• Bachelor's or Master's Degree in Business, Management, Marketing, or other relevant disciplines.
• Minimum 10 years of experience in FMCG Sales, including experience leading geographically dispersed sales organizations.
• Strong experience managing distributor partnerships and General Trade channel.
• Proven track record of delivering sales growth, market expansion, and commercial execution excellence.
• Experience leading large and multi-layer sales organizations with a minimum of 10 direct and/or indirect reports.
• Strong commercial acumen with the ability to balance growth, profitability, market share, and execution priorities.
• Demonstrated capability in coaching, developing, and leading high-performing teams.
• Strong stakeholder management and influencing skills across internal and external partners.
• Willingness to be based in Batam and manage a geographically diverse region with regular business travel.
  
  

Note:

Multi Bintang Indonesia embraces diversity and welcomes applications from all backgrounds! We are committed to fostering a positive and inclusive recruitment process. If you require any assistance during your application or at any stage of the process, please let us know how we can support you by contacting us at [email protected].

Disclaimer:

• At Multi Bintang Indonesia, your safety and trust are our top priorities. Please be aware of potential recruitment scams. We will never request any form of payment, whether for processing documents, travel arrangements, or any other part of the hiring process. If you ever feel unsure or want to verify the legitimacy of any communication, please reach out to us directly at [email protected]. This is our official email, and we only use addresses ending in @heineken.com.
• We carefully review all applications and will contact candidates whose profiles best match the role. If this opportunity excites you, we encourage you to apply, even if you don’t meet every single requirement. Your application will still be thoughtfully considered.
• By submitting your application, you acknowledge that Multi Bintang Indonesia may share your data with trusted third-party partners appointed for recruitment purposes. Your information will be handled with strict confidentiality and in accordance with applicable data protection laws. If you have any concerns or wish to withdraw your consent, please contact us at [email protected].