Sr Officer-App. Base Management

Job Summary

This role is responsible for driving MAU growth and user engagement for apps (myIM3 and/or bima+) through owned channel campaigns, paid ads acquisition, and personalized in-app initiatives based on customer segmentation and behavior.

The role also supports app growth acceleration through new feature launches, digital innovation initiatives, and strategic partnerships to increase app adoption, Acquisition and winback.

Key Responsibilities Include

• Owned channel campaign execution and optimization
• Paid ads acquisition growth initiatives
• New feature rollout and user adoption support
• Partnership and innovation campaign coordination
• Customer segmentation and targeted engagement
• In-app traffic, conversion, and retention optimization
• Campaign performance monitoring and reporting
  
  

Job Details

• App Growth & User Acquisition Strategy: Lead app growth initiatives through owned channels, campaign optimization, partnerships, and in app feature exposure to increase MAU, acquisition, and engagement.
• Customer Engagement & Retention Management: Manage customer engagement and retention programs through personalized campaigns, segmentation, lifecycle initiatives, and feature exposure strategies.
• Campaign Strategy & Performance Optimization: Execute and optimize integrated campaigns across owned channels and app touchpoints by improving CTR, conversion, and engagement performance continuously.
• Data Analytics & Growth Insights: Conduct data driven analysis, campaign performance monitoring, customer behavior tracking, and insight generation to support business and growth.
• Enablement New Feature & Partnership: Support initiatives, new feature launches, experimentation, and Initiative partnerships to strengthen app value proposition and user experience.
• Cross-functional Coordination & Execution: Coordinate with product, marketing, analytics, commercial, and related stakeholders to ensure smooth execution of app growth initiatives and campaign timelines.
  
  

Qualification

• Minimum 5 years of professional experience across telecommunications, digital platforms, content ecosystems, e-commerce, or related digital industries.
• Experience within telecommunications and mobile app ecosystems, specifically in driving growth, engagement, and performance initiatives for digital applications, is highly preferred (minimum 3+ years preferred).
• Proven track record in driving app growth acceleration, including user acquisition, engagement, retention, feature adoption, and monetization initiatives for consumer digital platforms.
• Demonstrated experience in leading cross-functional strategic initiatives across Product, Commercial, Marketing, Technology, Analytics, Partnership, and Customer Experience teams.
• Strong exposure to data-driven growth management, including performance tracking, campaign optimization, customer behavior analysis, experimentation, and KPI governance.
• Experience in managing content-led engagement programs, strategic partnerships, and digital campaign initiatives within fast-paced digital ecosystems.
• Proven ability to operate in dynamic, high-growth environments with strong stakeholder management and collaboration capabilities across internal and external partners.
  
  

Skills

• Strong strategic thinking and business acumen with the ability to drive app growth, user engagement, and business impact through data-driven initiatives.
• Advanced analytical and problem-solving capability in performance analysis, campaign optimization, customer behavior insights, and growth experimentation.
• Strong stakeholder management and cross-functional collaboration skills across Product, Commercial, Marketing, Technology, Analytics, Partnership, and Customer Experience teams.
• Proven coordination capability in managing multiple strategic initiatives within fast-paced digital environments.
• Strong communication and presentation skills (English & Bahasa Indonesia) with experience engaging internal and external stakeholders.
• Strong execution discipline, prioritization, and project management capability in handling multiple high-impact growth and engagement initiatives simultaneously.