Area Manager -Food Service- Surabaya, East Java

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

Area Manager -Food Service- Surabaya, East Java

About The Role

As an Area Manager for Food Services (FS) and HoReCa in Surabaya - East Java Region, you will be responsible for driving sales, building strong customer relationships, and ensuring market growth in the Food Services (Industrial & Operator) and HoReCa sectors. You will implement best practices in FMCG to optimize sales strategies, enhance customer engagement, and strengthen distribution channels.

Key Responsibilities

• Present, promote, and sell products/services using solid arguments to existing and prospective customers, especially in Food Services (Industrial & Operator) and HoReCa.
• Perform cost-benefit and needs analysis of existing/potential customers to meet their requirements.
• Establish, develop, and maintain positive business and customer relationships.
• Reach out to customer leads through cold calling and targeted outreach.
• Expedite the resolution of customer problems and complaints to maximize satisfaction.
• Achieve agreed-upon sales targets and outcomes within schedule.
• Coordinate sales efforts with team members and other departments.
• Analyze the territory/market’s potential, track sales, and provide status reports.
• Supply management with reports on customer needs, market trends, competitive activities, and opportunities for new products/services.
• Keep abreast of best practices in FMCG for Food Services and HoReCa, including pricing strategies, trade promotions, and route-to-market optimization.
• Continuously improve through feedback and performance analysis.
  
  

Requirements

• Proven work experience as a sales representative or area manager in the FMCG industry, specifically in Food Services and HoReCa.
• Strong knowledge of MS Office and familiarity with BRM and CRM practices.
• Ability to build productive business relationships and manage key accounts.
• Highly motivated and target-driven, with a proven track record in sales.
• Excellent selling, communication, and negotiation skills.
• Strong time management and organizational skills.
• Ability to create and deliver tailored presentations based on audience needs.
• Relationship management skills and openness to feedback.
• BS/BA degree or equivalent.
  
  

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.