Brand Manager

Our client is looking for an experienced Brand Manager with a desire to play an instrumental role in the growth of a rapidly expanding artisan bakery brand in Indonesia. This position is ideal for a strategic thinker with a deep understanding of data, consumer insights, and marketing technologies. If you're a proactive individual who loves testing, learning, and crafting compelling brand experiences, wed love to hear from you.

As the Brand Manager, you will be responsible for leading online-to-offline (O2O) and direct-to-consumer initiatives, always championing the consumers perspective. Strong collaboration and relationship-building skills are essential for success in this role. If you have prior experience in brand management and are looking for a new challenge, lets talk!

Note: A portfolio must be submitted with your application. (All images will be checked to ensure ownership)

Requirements:

• Bachelors degree in Business, Marketing, Communications, or a related field.
• Minimum of 4 years experience in Brand Marketing, Digital Marketing, or similar roles.
• Proven expertise in digital marketing strategies across multiple channels (social media, email, paid media, etc.).
• Experience managing complex projects, including brand events and photoshoots.
• Strong background in lifestyle brands, with a preference for experience in the food and beverage industry.
• Proficiency in performance media strategies (SEM, display, social media advertising) across the marketing funnel.
• Excellent teamwork, problem-solving, and idea generation skills.
• Strong written and verbal communication skills, including presentation abilities.
• Demonstrated experience in the Food & Beverage industry, preferably within the hospitality sector (bakery and coffee experience is a plus).
  
  
  

Responsibilities:

• Develop and execute digital strategies that elevate brand experiences, drive engagement, and increase customer retention.
• Act as the brand ambassador, cultivating relationships with key media, influencers, and partners to boost brand visibility.
• Lead the creation of engaging content, partnerships, and events to expand the brands presence locally and globally.
• Oversee seasonal and year-round campaigns, delivering strategic marketing plans aligned with business goals.
• Prepare creative briefs to ensure content meets consumer expectations across all channels.
• Implement marketing playbooks and guidelines, ensuring consistency and efficiency across markets.
• Collaborate with global and local teams to expand channels, launch new initiatives, and pilot programs.
• Analyze marketing performance metrics and leverage insights to optimize consumer engagement and foster a culture of continuous improvement.