B&W CMI Lead Greater Asia & Indonesia

Unilever is currently hiring for B&W CMI Lead Indonesia

based in Grha Unilever, Indonesia

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Job Purpose

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are interested to identify growth opportunities within the Business Unit, spanning market development to operational excellence through the 6Ps and effective innovation implementation, while leading brand crafting insights for local jewels, then this role is just for you!

Main Responsibilities

This role will deliver the overall CMI plans to deliver to the Beauty & Wellbeing growth agenda. This role will deliver insights to support all 3 pillars of Beauty & Wellbeing BU, i.e. Marketing Demand Generation, CSP, and CBD. Internally, this role will be the key business partners to BU GM and additionally build the team to establish stronger partnership with all other LT. Externally, this role will manage the continuous research agency partner relationships for example Nielsen, Kantar World panel, Kantar Insights. On the other hand, a network will need to be built across various specialties of research agency partners, including those with new research approaches/tech based.

• The role business partners the Indonesia B&W GM and the BU Leadership Team.
• Deliver overall insights and lead the team on unlocking growth from 6Ps and business reviews, and driving Unmissable Brand Superiority for our Beauty & Wellbeing brands.
• Identify business opportunities from data-driven Insights, utilizing retail data, consumer data, brand measure, media measurement, D-Comm & Social Commerce performance. Utilizing data analytics/modelling whenever relevant to drive competitiveness and business growth.
• Develop understanding of beauty industry, media landscape, target audience and consumer journey/touch points
• Offer foresight rather than just insight, by proactively identifying consumer and market trends, and using these to deliver business opportunities. You will also begin to identify more strategic possibilities for marketing teams to capitalise on.
• Understand brand development to a level which enables you to advise the business on advertising, brand positioning, and shopper behavior.
• Be independent and deliver fact based, objective views of the business. You will provide credible recommendations to business partners, based on a one consumer approach.
• Operate in a professional manner, applying CMI tools and techniques with rigor and discipline.
• Use your innate ability and passion to understand and empathies with consumers and customers to deliver valuable insights to the business.
• Motivate and lead any direct reports you have, coaching them towards success.
  
  

Candidate Criteria

Experience & Qualification

• 8+ years of experience in market research, consumer insights, or related fields of transforming data into impact.
• Relevant experience in tech, media, or digital platforms is highly valued.
• Prior experience to brand strategy, media insights, shopper insights, or user experience research is advantageous.
• Have experience in collaborating cross functionally to drive business success.
  
  

Skill

• Analytically minded and numerically oriented.
• Good understanding of market research with an ability to think strategically – ability to design, develop and land research with impact.
• Strategic thinking and the ability to synthesize diverse data sources into actionable insights.
• Proven ability to build strong partnerships with stakeholder, articulate insights clearly, and influence decision making.
• Understanding of both online and offline media landscapes.
• A keen interest in social trends, culture, and emerging technologies.
  
  

Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.