Category Development Manager

Qualification :

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in category management, market analysis, or a similar role, preferably in the FMCG industry.
• Proven track record of successfully managing and growing product categories.
• Strong knowledge of category management principles, market analysis, and brand development.

Job Description :

• Develop and execute category management strategies to drive growth and profitability.
• Conduct market research and analysis to identify trends, consumer preferences, and competitive landscape.
• Collaborate with cross-functional teams (e.g., sales, product development, supply chain) to align category strategies with overall business objectives.
• Manage the lifecycle of category products, including new product introductions, packaging updates, and product discontinuations.
• Analyze sales data and consumer feedback to inform category development decisions.
• Develop and manage relationships with key accounts and channel partners to ensure effective category representation.
• Create and implement promotional campaigns and merchandising strategies to support category growth.
• Monitor and report on category performance, making necessary adjustments to optimize results.