Content Creator

Tasks & responsibilities :

• Work with the marketing department to get and understanding of the short term and long term marketing targets and then develop content strategies accordingly.
• Creating content that will catch maximum customer interest.
• Writing and reviewing content for websites, social media pages and public communications.
• Optimize Search Engine Optimization driven content and increase the site traffic.
• Collaborating with the content and marketing team to decide the brand taglines, logo and other promotional material.
• Measuring and monitoring company website and social media traffic statistics.
• Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metrics.
• Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels.
• Ensure that the content is compliant with the copyright and data protection laws.
• Maintain consistency in content and ensure alignment with the brand history and plans.
• Identify customer's needs in relation to the company and write content to cater to those needs.
• Update the website, social media and content pages periodically.

Qualifications & experience :

• A Bachelor’s degree in communications, journalism, literature, marketing or other related fields.
• Experience as a content creator in prior roles creating strong and engaging content.
• Proficiency with content management systems and analytics software.
• Detail-oriented work style with good time management and organizational skills.
• Excellent written and verbal communication skills as well as organizational skills.
• Ability to work efficiently maintaining high quality and accuracy.
• Multi-project management skills, adhering to timelines and performing under pressure to achieve the targets.
• Ability to maintain consistency in their content writing.
• Ability to understand and cater to customer's needs and discover the company's potential markets.