CRM and Customer Satisfaction Manager

PT ZABRAN INTERNASIONAL GRUP


Tanggal: 6 hari yang lalu
Kota: Bandung, West Java
Jenis kontrak: Penuh waktu
Responsibilities

CRM and Customer Satisfaction Manager will be responsible to maximizing the efficiency of our CRM tools and analyze data to tweak multifaceted communications programs design to drive sales and loyalty of the customers.

  • Plan, develop and deliver CRM strategies across channels to bring new MQL leads, retain both B2B and B2C existing customers, increase brand loyalty, and expand the company’s brand value. (This includes channel strategy for WA and email).
  • Develop, maintain, monitor, and optimize CRM programs, including crafting content, managing system triggers, increased personalization, targeted segmentation, etc.
  • Analyze customer data and behavior to create targeted CRM strategies.
  • Make sure the customer database is correctly segmented in order to target marketing activities appropriately
  • Collaborate with IT on defining the capabilities and driving the implementation of the required CRM infrastructure
  • Work together with marketing teams, sales, tech and data to achieve a complete vision and journey for CRM.
  • Lead development of the roadmap for a clear A/B testing framework of new and existing programs to increase growth and improve user retention
  • Develop weekly and monthly reports for CRM programs performance.
  • Utilize CRM tools to segment and personalize communication for different customer segments.
  • Monitor and evaluate campaign performance, providing insights and recommendations for optimization.
  • Collaborate with cross-functional teams to ensure alignment of campaigns with overall marketing objectives.
  • Stay updated on industry trends and best practices to enhance campaign and CRM strategies.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in campaign management and CRM strategy.
  • Proficiency in CRM tools and analytics platforms.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Excellent communication and collaboration skills.
  • Detail-oriented and able to manage multiple projects simultaneously.
  • Minimum 3 years of proven work experience as a CRM, preferably in the tech/start-up industry
  • Technical expertise with CRM tools and analytical systems, e.g Mailchimp, Salesforce, Tableau, and SQL
  • Knowledge of online marketing methods and best practices
  • Attention to detail, to manage the integrity of the CRM data
  • Commercial awareness to understand the target market and design campaigns accordingly
  • Strong communication skills along with a customer-oriented attitude

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