Digital Marketing

QUALIFICATIONS:

• Minimum Bachelor's degree in Communication / Marketing / Advertising.
• At least 2-3 years of experience in a similar position in a retail company.
• Experience in building digital campaigns.
• Experience in implementing and optimizing campaigns / Ads.
• Strong knowledge of web analytics, such as Google Analytics.
• Direct experience with online marketing tools and practices.
• Excellent verbal and written communication skills.

RESPONSIBILITIES:

• Set up concepts and ideas for digital marketing campaigns as a whole.
• Conduct market research and analyze trends to identify new opportunities and enhance campaign performance.
• Optimizing company channel activities with online marketing based on data insights.
• Engage from A-Z produce content
• Evaluate and implement improvements to overall digital strategies.
• Design, develop, and maintain activities on social media.
• Measure and report on digital marketing performance and compare it with targets, i.e., KPIs and ROI.
• Analyze and report on the quality of digital marketing campaigns.
• Manage all teams under the Marketing Department (social media, SEO, graphic design, content creator)
• Oversee all company social media accounts.