DIGITAL MARKETING EXECUTIVE

JOB DESCRIPTION

DIGITAL MARKETING EXECUTIVE

Responsibilities:

• Develop and execute comprehensive digital marketing strategies across various platforms, including but not limited to social media, email, SEO, SEM, content marketing, and display advertising.
• Manage and optimize digital advertising campaigns, including budget allocation, keyword research, ad copy creation, and performance analysis.
• Monitor and analyze key performance indicators (KPIs) to measure the success of digital marketing efforts and make data-driven recommendations for improvements.
• Stay up-to-dated with industry trends and best practices to ensure the company's digital marketing strategy remains innovative and effective.
• Utilize analytics tools to provide regular reports on campaign performance, ROI, and other relevant metrics.
  
• Digital Infrastructure Setup:
  • Develop and maintain the company website.
  • Establish and manage digital platforms including Tiktok, Facebook, and Instagram.
  • Ensure seamless integration and functionality across all digital channels.
• Content Creation and Management:
  • Produce 3-4 high-quality videos per month showcasing products, tutorials, and other relevant content.
  • Generate 10 engaging posts per week across all social media platforms.
  • Create compelling testimonials from customers, paintshops, and painters.
• Agency Collaboration:
  • Identify and onboard agencies for website development, SEO, and SEM engagements.
  • Collaborate with external partners to ensure effective and timely project execution.
• Audience Engagement:
  • Target and engage the agricultural industry audiences.
  • Monitor and analyze statistics related to website usage, social media following, likes, comments, and overall engagement.
  • Prepare and present weekly digital media engagement reports. Lead the Sales expansion of Fertilizer and Chemical Sales platform.
    

Required Profile:

• Minimum of 3 years experiences in Digital Marketing or a related role
• Bachelor's degree in DCV (Design, Communication & Visual) is a must
• Fluent command of English is a must for both written and verbal. Can speak Mandarin and/or Hokkien dialect will be more preferable
• Proven ability to manage social media platforms and content creation
• Strong understanding of SEO/SEM principles and practices
• Proficiency in the use of design programs (Adobe Photoshop, Canva, Illustrator, Adobe Premier Pro & After Effect/Multimedia Programs, etc.), video editing, website editing, IT skill and good presentation skill
• Being able to operate a DSLR camera and having the knowledge of photography is a plus
• Have good interpersonal, good negotiation skills, good coordination, discipline, initiative, creative and good imagination skills
• Have good working passion, ability to work independently and manage multiple projects simultaneously
• A keen eye for detail and a creative mindset
• It is more preferred to have own vehicle