Digital Marketing Specialist

Digital Marketing Specialist

Location: Surabaya, Indonesia (Hybrid/WFO) Industry: Steel & Construction Employment Type: Full-time

Build the Digital Growth Engine of Indonesia’s Steel Industry

SMS Perkasa is transforming one of Indonesia’s most traditional industries into a digital, data-driven powerhouse. With an ambitious vision and a strong commitment to innovation, we’re building technology and platforms that simplify how contractors buy steel, track orders, and run their projects.

To accelerate this journey, we are looking for a Growth Marketing Specialist who wants not just a job — but a mission: Grow our digital ecosystem, drive online engagement at scale, and shape the future of construction commerce in Indonesia.

Why This Role Matters

You will be the driving force behind how thousands of contractors discover, engage, and transact with SMS Perkasa online. Your work will directly influence how fast we grow:

• Campaigns: Your campaigns determine how many customers return to our platform.
• Brand: Your content shapes our brand credibility across Indonesia.
• Product: Your insights guide our product and technology teams.
• Innovation: Your creativity fuels the adoption of our digital solutions.

This is a rare opportunity to build high-impact digital funnels inside a company that already moves real tonnage, real revenue, and real industry influence.

What You Will Own

You will lead the execution of digital initiatives that deliver measurable business outcomes:

1. Drive High-Performance Digital Campaigns

• Manage and optimize SEO, PPC, Meta/Google Ads, and multi-channel social media.
• Experiment with audience segmentation, ad formats, and conversion paths.
• Craft engaging digital content that amplifies SMSP’s value proposition.

2. Turn Data Into Growth

• Analyze campaign performance, traffic patterns, CAC, and ROI.
• Make data-backed decisions on targeting, budgeting, and creative direction.
• Report insights and recommendations to Marketing & Management.

3. Power the Digital Customer Journey

• Work closely with Technology & Data teams to enhance user experience.
• Improve funnel steps from awareness → engagement → lead → order.
• Track and optimize lead generation quality to support Sales capacity.

4. Champion B.R.A.V.E. Culture

Bold ideas, rapid experimentation, Agile execution — and a mindset of continuous improvement.

What Success Looks Like

You win here by driving real numbers, not vanity metrics:

• MAU grows by 20% month-over-month — consistently.
• Digital order penetration reaches ≥ 75% as more customers adopt our platform.
• Lead capacity ratio stays within 0.8–1.2, ensuring high-quality leads.
• 20%+ of your ideas get implemented because they work.
• Campaigns earn strong engagement and internal recognition for impact.

What We’re Looking For

• 2–5 years of experience in Growth Marketing, Performance Marketing, or Digital Marketing.
• Tech Stack Proficiency: Deep understanding of GA4, Google Tag Manager, Looker Studio, Ads Manager, SEO tools, and retargeting frameworks.
• Data-Driven: Ability to turn complex data into actionable growth strategies.
• Storyteller: Creativity in content ideation and storytelling for B2B audiences.
• Collaborator: Comfortable working across Marketing, Tech, and Sales teams.
• Mindset: Reflects our B.R.A.V.E. values — Bold, Responsible, Agile, Virtuous, Eager to Learn.

Who You’ll Work With

You will collaborate daily with a tight, performance-driven team:

• Content Marketing Specialist — for integrated campaigns.
• Head of Technology & Data — for analytics, UX insights, and product enhancements.
• Sales Manager — to ensure lead quality and funnel alignment.

Why You’ll Love Working at SMS Perkasa

• Industry Revolution: Build digital tools that change how an entire industry works.
• High Ownership: Your decisions influence real revenue and real customers.
• Visionary Leadership: Work with a team modernizing a traditional sector.
• Growth Culture: A culture that values learning, experimentation, and autonomy.
• Reward: Competitive compensation with rapid growth opportunities.

For faster process, you can directly send your application here: https://forms.gle/1D8pFHWbwq8ttfnv8